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Boehringer Ingelheim Standardizes on Siebel Pharma in 24 Countries Worldwide; Leading Pharmaceutical Company Deploys Siebel Pharma to 6,000 Staff to Increase Customer Loyalty and ProfitabilityBARCELONA, Spain --(Business Wire)-- April 18, 2005 -- Siebel Systems, Inc. (Nasdaq:SEBL), the leading provider of customer-facing solutions, today announced that Boehringer Ingelheim has standardized on Siebel Pharma worldwide. The European pharmaceutical company is deploying Siebel Systems' industry-specific CRM solution to 6,000 staff in 24 countries to create a single, comprehensive view of up to 1.5 million prescriptive medicine customers around the world and across multiple channels. Unified sales and marketing business processes will enable Boehringer Ingelheim to react more quickly to market change, increase customer loyalty, and improve profitability. "In two of the countries where Siebel Pharma has been deployed, we are already experiencing an increase in prescriptive medicine sales and customer satisfaction," said Telmo Silva, Manager of Marketing Systems, Boehringer Ingelheim Global Division. "In some other countries, our sales representatives are now spending up to one-and-a-half hours less each day on administration. Siebel Pharma is a cornerstone of our strategy to increase agility and business performance." Boehringer Ingelheim is one of the world's 20 leading pharmaceutical companies, with annual sales of $9.8 billion in 2003. Headquartered in Ingelheim, Germany, it operates globally with 152 affiliates in 45 countries and more than 34,000 employees. The company is committed to researching, developing, manufacturing, and marketing novel products of high therapeutic value for human and veterinary medicine. Using Siebel Pharma, 6,000 sales and marketing professionals in the company's Prescriptive Medicine business will share complete customer activity history and comprehensive profiling information gathered during every face-to-face and telephone engagement. By better understanding customers and their previous interactions with the organization, employees will be able to accurately target high-prescribing physicians and hospital professionals, plan more effective sales calls, and efficiently manage sales territories. With a unified view of these customers, sales teams will be able to spend more time selling and less time gathering and recording information -- efficiently resolving customer requests for medical information and proactively proposing solutions that enhance patient care. The teams will also use Siebel Pharma to schedule appointments, compile visit reports, order and manage samples and promotional items, and delegate tasks to appropriate team members. This enhanced service delivery will enable Boehringer Ingelheim to increase customer satisfaction, retention, and profitability. In addition, Boehringer Ingelheim is deploying Siebel Pharma Analytics in markets such as the United States to transform management reporting. Syndicated data analysis will enable Boehringer Ingelheim's management team to study customer preferences and behavior and identify issues or opportunities in individual accounts or geographical areas within a particular territory. The organization will also track and coordinate physician prescription and hospital sales information in a variety of ways in order to better understand the influence of industry trends within individual regions. Siebel Pharma is the only software suite specifically designed to meet the customer-centric business process requirements of the pharmaceutical industry. The application provides best-in-class functionality to support business processes in field sales and management, account management, medical affairs, customer service, and marketing. Siebel Pharma enables pharmaceutical companies to capture every customer interaction across multiple channels, including call centers, marketing and field sales departments, and the Web. By integrating all critical customer-facing functions and analyzing customer information, Siebel Pharma ensures that organizations are prepared to maximize customer value, while delivering superior service. For more information on Siebel Pharma, please visit www.siebel.com/pharma. About Siebel Systems Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service. Siebel solutions are tailored to the unique needs of 23 industries and incorporate industry-specific business processes, best practices, and business insight. They are the product of more than $2 billion in R&D investments and reflect over 11 years of experience with more than 4,000 organizations. Together with its extensive global network of alliance partners, Siebel provides the people, process, and technology expertise critical in driving business value from the deployment of customer-facing solutions. Over 3 million users worldwide in organizations of all sizes depend on Siebel solutions to deliver dramatic improvements in how they identify, acquire, retain, and serve customers. For more information, visit www.siebel.com. For more information on Siebel Systems solutions and services, please visit our Web site: CRM - http://www.siebel.com/crm; OnDemand Solutions - http://www.crmondemand.com; Industry CRM - http://www.siebel.com/industry-crm; Call Center and Service - http://www.siebel.com/call-center; Sales Force Automation - http://www.siebel.com/sales-force-automation; Marketing Automation - http://www.siebel.com/marketing-automation; Business Intelligence - http://www.siebel.com/business-intelligence; Integration Solutions - http://www.siebel.com/integration-solutions; CRM Services - http://www.siebel.com/crm-services Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. |
