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Entellium CRM Earns Top Scores for Usability and Cost by Independent Research Firm
Entellium CRM Earns Top Scores for Usability and Cost by Independent Research Firm
Report Cites Entellium as Strong Performer in Rapidly Growing Hosted CRM Market
SEATTLE, Wash.--April 12, 2005-- Entellium Corp. (http://www.entellium.com), a leading provider of on-demand customer relationship management (CRM) solutions, received the highest scores in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation (1).
Entellium was among the select group of companies that Forrester invited to participate in its April 1, 2005 hosted Sales Force Automation evaluation. In addition to receiving top scores in usability and cost - two critical buying criteria - Entellium also ranked highly in product breadth, product strategy and vision, and sales management.
“Industry analysts have consistently validated Entellium’s award-winning solution as a highly robust sales force automation tool that is also the easiest to use and the greatest value” said Paul Johnston, CEO of Entellium. “The mid-market has a clear choice when it comes to CRM, and companies are realizing that they don’t have to compromise on features to have a simplified user experience at a reasonable price.”
A Superior CRM Value
The report finds that Entellium “has an innovative modular pricing model and bundles features like wireless access, API access, and partner portals to offer one of the lowest prices on the market.” The participants, which also included Salesforce.com (NYSE: CRM), Siebel Systems (NASDAQ: SEBL) and RightNow Technologies (NASDAQ: RNOW), were evaluated based on approximately 160 criteria combining data from real-world lab testing and vendor research with strategic market analysis and customer reference checks. In this extensive review, Entellium also received a perfect 5.0 score for its lead management, multiple sales processes, and free global support which includes live training and 24/7 live chat over the web.
Premium Lead Management
Entellium’s lead distribution engine gives sales management more control over how leads flow through their organization. The company is the only vendor that automatically distributes leads evenly among sales reps (“round robin”) or via “ratios” so more experienced sales reps get a higher portion of incoming leads.
Powerful Sales Workflow
Entellium’s support for multiple sales processes gives sales organizations the flexibility to follow unique sets of best practices for each type of opportunity – all on the same CRM system. Now major accounts, channel partner sales, direct sales, and inside sales can each have their very own definable sales process.
Guided Deployment
Entellium makes sure businesses get off to a good start with its unique JUMP-START Program. This free customer-paced deployment process is the simplest, most high-touch and effective customer training in the industry. JUMP-START includes live web-based training sessions broken into management and end-user sessions that explain key concepts in plain English.
For more information on how to obtain a copy of the entire report, please contact Forrester Research at www.forrester.com.
About Entellium
Entellium is an award-winning provider of hosted CRM solutions serving small and mid-size businesses worldwide, as well as global brands like Zurich Financial Services, Pan Pacific Hotels, Standard Charter Bank, and TELUS Communications. Customers choose Entellium for its uncompromising focus on delivering robust sales, customer service and marketing applications that are also easy to use at a reasonable price. Entellium is headquartered in Seattle Washington with offices in Singapore, a global R&D Center in Malaysia, and worldwide sales via our partner network. For more information, visit http://www.entellium.com.
Entellium is a trademark of Entellium Corp. and may be registered in certain jurisdictions. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.
(1) The Forrester Wave: Hosted Sales Force Automation, Q1 2005, L. Herbert (with Erin Kinikin and Jessica Harrington), March 31, 2005.
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