TMCnet News
Blogs Giving Voice to Wine Lovers Across the Internet; Industry Professional Tom Wark Launches ''Fermentations: The Daily Wine Blog''GLEN ELLEN, Calif. --(Business Wire)-- April 8, 2005 -- The next evolution in the communications revolution is "blogging," and the Internet's personal publishing format has caught on among wine lovers, too. Launched in November and recently redesigned, "Fermentations: The Daily Wine Blog" (http://www.fermentations.typepad.com) is the creation of wine industry veteran Tom Wark. Focusing on wine public relations, the wine media and the nexus between culture and wine, Wark's "Fermentations" is just one of more than 100 wine blogs surfacing on the Internet. "Fermentations Wine Blog" Ideas and Opinions Shaped by 15 Years in the Wine Business "Wine Blogs aren't replacing the mainstream wine media, but they are beginning to augment it and giving a unique voice to peoples' passion for wine," says Wark. "'Fermentations' gives wine lovers a peak inside the world and mind of a wine marketing professional whose ideas and opinions are shaped by 15 years of work in the business of wine marketing." Wark is the owner of Wark Communications, a wine-oriented public relations firm located in Sonoma Valley, California. Currently more than 100 wine blogs are maintained by wine enthusiasts world-wide. Their focus ranges from tasting notes to spotlighting a region to broad ranging commentary on wine and the industry and attitudes that surround it. Wark believes that blogging will soon begin to play a key role not just in the lives of wine enthusiasts but winery owners looking for a more personal and intimate way to reach out to their customers. Expect Wineries to Begin Blogging "For a year now I've been advising clients who have writing in their blood to reach out to their customers through blogs," says Wark. "The interactive format of the 'Web Log' can play a central role in helping wineries, particularly smaller ones, tell their story, get important feedback and test ideas. I expect a number of new winery blogs to emerge over the next few months." Wark's "Fermentations" (http://www.fermentations.typepad.com) is updated daily and includes commentary on developments in the wine industry, reviews of the wine media, opinion pieces and alerts of new sources of wine information. "Fermentations: The Daily Wine Blog" has been featured in The Wall Street Journal, The Guardian and on Wine & Dine Radio. |
