| [September 28, 2004] |
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Vente, Inc. Knows Who Will Buy What this Holiday Season
OMAHA, Neb. --(Business Wire)-- Sept. 28, 2004 -- Vente, Inc., one of the largest compilers of self-reported data is making it easy for catalog and online retailers to find bona-fide buyers of gifts, camcorders, computers and video games, books, travel offers, pet supplies, gift certificates, hunting, camping, NASCAR collectibles, online shoppers and much more.
Vente's Responder files contain the industry's most all-inclusive database of self-reported purchasing interests compiled from online surveys, direct response e-mail marketing and consumers visiting Vente web sites, while the Buying Habits Indicator uncovers who buys what, how much and when.
Jodi Vinci, Director of Sales said that the Vente database is where online and offline marketers should turn for buyers. "Our Responder files deliver prospects who have made known their purchasing intentions through survey responses. There is no guess work involved in marketing to these select groups, as there might be with television, print or radio advertising. Plus, the acquisition cost is less and the ROI is typically higher."
Responder Files and category samples include, but are not limited to:
Buying Habits:
-- Gifts
-- Jewelry
-- Online shoppers
Lifestyle Selects:
-- Expect a baby
-- Home Improvement
-- Spending Habits
Holiday Shopping:
-- Plan to spend (amount)
-- Number of gifts purchasing this year
-- Criteria for selecting holiday gifts
Entertainment:
-- Plan to purchase game system
-- Purchased in catalog / internet
-- Product use and preference
Home & Garden:
-- Do-It-Yourselfer
-- Gourmet Cooking
-- Books & Magazines
Electronics:
-- Plan to purchase PC
-- Plan to purchase laptop
-- Camera & Camcorder
"Vente has compiled all the information necessary for marketers to enhance distribution, add new members to their in-house file, target by geography, and jump start their sales before the onslaught of the holiday advertising blitz," added Vente Wholesale Director Barney Marvin.
Based in Omaha, Nebraska, Vente (http://www.venteinc.com) provides permission-based marketing campaigns and cost-effective database services. Utilizing its robust database of consumer information, including in-depth, self-reported opt-in data on over 25 million consumers, Vente provides integrated marketing solutions for the Fortune 500, entrepreneurial and not-for-profit organizations. Services include lead generation, email marketing, list services, direct-append and market research. The prosperous company has become a recognized industry leader. Its founder and CEO, Stephanie Healy, was recently named Emerging Entrepreneur of the Year for Iowa/Nebraska from Ernst & Young.
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