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Telecom Italia Trials IPTV Services With Microsoft
REDMOND, Washington and MILAN, Italy, September 10 /PRNewswire/ --
- Italy's Leading Telecom Provider Joins Microsoft's Growing Number of
Customers for Internet Protocol Television
Microsoft Corp. (Nasdaq: MSFT) and Telecom Italia today announced a plan
to jointly test and deliver next-generation television services using the
Microsoft(R) TV Internet Protocol Television (IPTV) software platform. The
announcement demonstrates Microsoft's significant momentum in working with
the world's leading network operators to bring next-generation television
services to consumers via the operators' broadband network infrastructures.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
Telecom Italia joins several other top-tier telecommunications companies
worldwide, including Bell Canada, Reliance Infocomm Ltd., SBC Communications
Inc., Swisscom/Bluewin and others working with the Microsoft TV IPTV
platform, to take advantage of the significant growth opportunities IPTV
represents.
"We are extremely pleased to trial the Microsoft TV IPTV platform, which
enables the development and distribution of integrated broadband services,"
said Massimo Castelli, Wireline marketing director, Telecom Italia.
"The Microsoft TV IPTV platform will help Telecom Italia realise even
more value from its existing broadband network by enabling the delivery of
high-quality TV services to its customers," said Moshe Lichtman, corporate
vice president of the Microsoft TV Division. "Leading operators like Telecom
Italia recognise the significant potential of IPTV to extend their business
in new ways that bring exciting new services to their customers and real
benefits to their bottom line."
The Microsoft TV IPTV platform enables broadband network operators to
deliver engaging, high-quality video content and services to their customers
using their existing and next-generation networks. The platform combines
industry and Microsoft innovations to support cost-effective and secure
delivery of the full set of today's pay-TV service offerings, including
standard- and high-definition channels, on-demand programming, digital video
recording, and interactive programme guides. The platform also offers
enhanced features including instant channel changing and picture-in-picture
functionality using multiple video streams. Unlike most conventional pay-TV
delivery systems in homes today, the Microsoft TV platform allows network
operators to integrate the delivery of pay-TV services with other broadband
services delivered to PCs, game consoles and other devices in the home using
a common set of back-office and network systems.
About Telecom Italia
The Telecom Italia Group is a major Italian enterprise and a key European
strategic ICT player. Driven by technological innovation, a focus on the
customer and a commitment to service excellence, Group companies --
spearheaded by Telecom Italia, TIM, Telecom Italia Media, Finsiel, Telecom
Italia Lab and Olivetti Tecnost -- operate in fixed-line and mobile
telecommunications, internet and media, information technology, R&D, and
office and system solutions.
The Telecom Italia Group showcases Italian technology in products and
services distributed in many countries throughout Europe and the
Mediterranean region, and as far afield as South America.
About Microsoft TV
Microsoft TV provides software solutions that help digital TV operators
create new services that delight consumers. Designed to help cable providers
and telecommunications companies derive more value from digital video and
network infrastructure investments, the Microsoft TV product family supports
a range of digital video services including interactive programme guides,
digital video recording, high-definition TV and on-demand programming. The
Microsoft TV platform works across a full range of set-top boxes and TV
devices. More information about Microsoft TV can be found at
http://www.microsoft.com/tv.
About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realise their full potential.
About Microsoft EMEA (Europe, Middle East and Africa)
Microsoft has operated in EMEA since 1982. In the region Microsoft
employs more than 12,000 people in over 55 subsidiaries, delivering products
and services in more than 139 countries and territories.
Microsoft is a registered trademark of Microsoft Corp. in the United
States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
Web site: http://www.microsoft.com
Microsoft Corp.
press only: Microsoft TV EMEA Team at the RED Consultancy, +44-20-7465-7700 or microsoftemeatvteam@redconsultancy.com; Microsoft TV US team, Weber Shandwick, +1-425-452-5400 or mstv@webershandwick.com; or Telecom Italia, media relations, Ufficio Stampa Corporate e Wireline, +39-06-3688-2610 or Website: http://www.telecomitalia.it/stampa; or Microsoft EMEA Press Office, +44-870-243-0515 or microsoft@emeamedia.com ; NOTE TO EDITORS: If you are interested in viewing additional information
on Microsoft in EMEA, please visit http://www.microsoft.com/emea/ or the EMEA
Press Centre at http://www.microsoft.com/emea/presscentre/. Web links,
telephone numbers and titles were correct at the time of publication, but may
since have changed. For additional assistance, journalists and analysts may
contact the Microsoft EMEA Press Office at +44-870-243-0515 or other
appropriate contacts listed at http://www.microsoft.com/emea/contactus/.
If you are interested in viewing additional information on Microsoft
Corp., please visit the Microsoft web page at
http://www.microsoft.com/presspass/ on Microsoft's corporate information
pages. ; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ; AP Archive: http://photoarchive.ap.org ; PRN Photo Desk, photodesk@prnewswire.com
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