[October 11, 2004] Clear Channel Entertainment Properties Creates Exclusive 'Back to School Rock' Program for Boost Mobile HOUSTON, Oct. 11 /PRNewswire/ -- Clear Channel Entertainment Properties (CCEP) today announced that it is creating the first "Back to School Rock" campaign for Boost Mobile, a lifestyle-based telecommunications division of Nextel Communications focused on the youth market. The program offers students the opportunity to enter in a sweepstakes to win a free concert at their high school in eight markets: Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and Washington D.C. CCEP created the innovative high school marketing campaign that includes email, web site, off-line and radio promotions to announce and generate interest for the sweepstakes. In addition to managing and administering the sweepstakes and promotions, CCEP secured the artist talent and will produce and manage the custom concerts. "We're thrilled with our relationship with Clear Channel Entertainment," said Darryl Cobbin, vice president of marketing, Boost Mobile. "Their vast network of entertainment assets and creative resources is helping us reach out and further extend the appeal of the Boost brand to young people across the country." "Creating a program that can tap the live music experience is unequivocally the smart choice for reaching the youth market," said Bruce Eskowitz, president of Clear Channel Entertainment Properties. "With increasing competition among youth marketing, Boost Mobile sought an alternative to the traditional, saturated marketing channels to help establish an emotional connection with the youth demographic." The sweepstakes rewards the school with the most points as a percentage of the student body with a free concert. Students earn points by submitting an entry, online or onsite at their school and can earn more points by branding an item with the Boost logo. No purchase is necessary to enter. The grand prize will be a free, exclusive concert to take place in November. The grand prize school will also receive $1,000 in cash and a $500 Best Buy Gift Card. The top three runner-up schools will receive three Boost Mobile phones with pre-paid minutes and a $100 Best Buy Gift Card. The next 25 schools will receive an autographed poster from select artists. Schools will need to be registered by end of September and winners will be notified during October (dates differ by market). Further information on this campaign and official contest rules can be found on http://www.boostmobile.com/ . About Boost Mobile Boost Mobile, an Irvine, California-based division of Nextel Communications , is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile's unique marketing approach blends action sports, music, fashion and entertainment to reach young consumers in nine U.S. markets where Boost(TM) wireless service is currently offered. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's national Push To Talk(TM) walkie-talkie technology available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, AND1 and others. Experience Boost on the Web at http://www.boostmobile.com/ . About Clear Channel Entertainment Properties Clear Channel Entertainment Properties (CCEP), a division of Clear Channel Entertainment, markets the organization's vast network of assets -- venues, music, motor sports, action sports, and theatrical properties; exclusive special events, exhibitions, and Emmy(R) award-winning television production services -- to corporations seeking unique brand positioning. In addition, Clear Channel Entertainment Properties specializes in creating custom, high- impact marketing programs and special events that provide flexibility for client budget and timing parameters. Services include advertising, strategic marketing and content development, national and local sales programs, product and service launches, and television/broadcast programming. The resources and reach of Clear Channel Entertainment Properties have already made it among the most sought-after source for business and consumer marketing in live entertainment today. Parent company, Clear Channel Entertainment, a leading producer and marketer of live entertainment events, annually promotes and/or produces over 29,000 events, attended by more than 65 million people. The company currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including more than 100 in North America and 30 in Europe. More information may be found by visiting http://www.cc.com/ and http://www.clearchannel.com/ . Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward- looking statements. Visit our website at http://www.clearchannel.com/ . Clear Channel Entertainment Properties CONTACT: Darin Wolf of Clear Channel Entertainment Properties,+1-917-421-5154, or [email protected] ; or Ray Yeung,[email protected] , or Jill Gumberg, [email protected] , both ofBrainerd Communicators, Inc., +1-212-986-6667, for Clear Channel EntertainmentProperties Web site: http://www.clearchannel.com/http://www.cc.com/http://www.boostmobile.com/ [ Back To TMCnet.com's Homepage ]