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Pharmaceutical Advocacy Relations: Build Long-Lasting Relationships and Partner for Product Success
CHAPEL HILL, N.C. --(Business Wire)-- Oct. 6, 2004 -- Leading companies develop relationships with powerful patient advocacy groups to effectively raise awareness about a product or the treatment of a disease, according to a 2004 study by pharmaceutical research firm Best Practices, LLC.
The research report, called Patient Advocacy and Professional Organizations: Building Effective Relationships, is available at http://www3.best-in-class.com/rr444.htm and highlights leading-edge tactics used by companies to build successful links to patient advocacy groups and professional associations. Data in the study include:
-- Use of senior management to advance key issues with patient advocacy groups and professional organizations.
-- Maintenance of contact databases to track spending across patient advocacy groups and professional associations.
-- Methods to align patient advocacy relationship efforts with key stakeholders, including marketing, medical and corporate affairs.
-- Key success factors in activity execution
-- Measurements employed to determine patient advocacy relationship performance
-- Skills and training needed for a successful patient advocacy relationship team
Download a complementary excerpt of Patient Advocacy & Professional Organizations: Building Effective Relationships at http://www3.best-in-class.com/rr444.htm.
Patient Advocacy & Professional Organizations: Building Effective Relationships is the result of exclusive interviews with executives at 11 leading pharmaceutical companies. The study details:
-- Organizational structures used to integrate patient advocacy group and professional association relations
-- Methods for coordinating relationship-building efforts
-- Tactics for recruiting and training top employees for both patient advocacy groups and professional association relations functions
-- Strategies for launching effective activities with international organizations
-- Case studies of company-sponsored activities with outside organizations
Looking for more research on how to leverage patient advocacy relations to make your product launch a success? Best Practices, LLC put together a research series on this topic, a virtual how-to guide of preparing the market for product launch by utilizing professional and advisory relationships while managing global thought leaders and payer influencers.
For more information about this excellence series, called Pharma Thought Leadership: Be a Thought Leader, Manage Influential Organizations, Launch a Winner, contact Susan Silverstein at (919) 767-9251 or ssilverstein@best-in-class.com or visit us online at http://www3.best-in-class.com/rr445.htm.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com/
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