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Swisscom Mobile Selects End2End's Content Delivery Solution to Manage 3G Streaming Content for Vodafone Live!
AALBORG SV, Denmark, November 23 /PRNewswire/ -- Swisscom Mobile, the leading provider of mobile communications services
in Switzerland, and End2End, Europe's leading B2B managed service solution
provider for mobile data services and content, today announced that Swisscom
Mobile has selected End2End's managed service Content Delivery Solution to
manage 3G streaming content for Vodafone live!
End2End's Content Delivery Solution has been powering the delivery of
Swisscom Mobile content downloads since the launch of Vodafone live! in
Switzerland in 2003. Swisscom Mobile has now leveraged the capabilities of
End2End's Content Delivery Solution to manage both downloadable and streaming
content through a single solution, which delivers improved efficiency of
content management and unified reporting for all Vodafone live! content
usage.
In order to enable the management of 3G streaming content, End2End has
integrated its managed service Content Delivery Solution with Swisscom
Mobile's in-house Real Networks' Helix -streaming platform.
Swisscom Mobile launched its 3G network in Switzerland on November 11th
2004.
"Streaming media is one of the key services available over 3G, and
therefore we wanted to ensure that we could effectively manage both streaming
content and content providers," said Markus Doetsch, Head of Technical
Marketing, Swisscom Mobile. "We expanded our partnership with End2End to
include the management of streaming content because during our cooperation,
End2End has consistently demonstrated the value of their proactive engagement
model and the quality of their managed service Content Delivery Solution."
"Swisscom Mobile is demonstrating its leadership by being among the first
mobile operators in Europe to launch 3G," said Soren Ravn, CEO, End2End. "We
are excited to be able to demonstrate the capabilities of our Content
Delivery Solution in a 3G environment through the expansion of our
partnership with Swisscom Mobile."
About Swisscom Mobile AG
Swisscom Mobile is the clear number one in the Swiss mobile
communications market with a market share of around 65%. In 2003 Swisscom
Mobile generated revenues of CHF 4,11 billion. The company has about 3.8
million NATEL(R) customers. Since 1 April 2001 Swisscom Mobile has been a
public limited company in which Swisscom Ltd has a 75% shareholding. The
British Vodafone Group, global market leader in mobile communications, has
entered into a strategic partnership with Swisscom Mobile taking a 25%
holding. The NATEL(R) network (GSM900 and GSM1800) supports all technologies
such as HSCSD, GPRS and has been expanded with Public Wireless LAN in popular
places. With 99% coverage it is Switzerland's best mobile network. It is also
the only one to provide access to more than 390 mobile networks worldwide in
more than 170 countries.
www.swisscom-mobile.ch
About End2End
End2End is Europe's leading B2B managed service solution provider for
mobile data services and content. End2End operates a unique service delivery
infrastructure, specifically designed for the hosting, management, and
delivery of mobile data services and content as managed service solutions.
End2End offers a wide range of managed service solutions and
complementary professional services to meet the needs of mobile operators,
portals, media companies, content providers, and other companies looking to
launch mobile data services and content. End2End's managed service solutions
are currently powering the delivery of data services and content across more
than 55 mobile operators in over 20 countries. End2End's customers include
leading companies such as Vodafone, Orange, Swisscom Mobile, Nokia, and Sony
NetServices. For more information about End2End, please visit
www.end2endmobile.com.
End2End Denmark
For further information, please contact: Jody Delichte, Communications Manager, End2End, Tel.: +45-25-277-271, E-mail: jody.delichte@end2endmobile.com
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