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Abelson Group Launches Integrated Communications Firm for Telecommunications and Technology Companies NEW YORK --(Business Wire)-- Nov. 22, 2004 -- Firm Opens New York Office with Five Clients, Led by Industry Expert Jennifer AbelsonAbelson Group, Inc., a premier marketing and communications advisory firm specializing in the telecommunications and technology industries, announced today the addition of five new clients and the opening of its New York office. The firm was launched to address the growing need for an integrated consulting approach to help companies build mindshare, increase stakeholder value and establish market leadership. Founded in 2003, Abelson Group provides a unique approach to delivering integrated communications services, combining deep industry knowledge and senior-level expertise with strategic planning, creative development and superior writing skills. With a specialty in corporate, crisis, product and financial communications, Abelson Group designs its programs to generate measurable results for clients in a way that supports today's changing business and financial landscape. "We've found that today's market of highly innovative and influential emerging companies requires a different level of service, utilizing a strong consultative approach," said Founder and CEO Jennifer Abelson. "Our clients are very dynamic and want to establish mindshare, generate market momentum and increase shareholder value on a consistent basis." Abelson Group New Clients Announced Today: -- Convedia Corporation - Based in Vancouver, BC, Convedia is a leading supplier of next-generation IP media servers -- mBlox - Based in Sunnyvale, Calif., mBlox is the premier service provider of mobile messaging infrastructure -- Telic Communications - Based in Morristown, NJ, Telic is a provider of managed Voice over Internet Protocol (VoIP) solutions -- Ubiquity Software - Based in Redwood City, Calif., Ubiquity is a leading provider of SIP-based communications software -- Warwick Valley Telephone Company - Based in Warwick, NY, Warwick Valley Telephone (Nasdaq: WWVY) provides local, toll, cellular, Internet, video and other communications services "The Abelson Group team clearly delivers value to mBlox because they understand our market, own close relationships with key analysts and reporters, are highly responsive to our needs and understand the challenges and opportunities we face," said Jay Emmet, President of Americas at mBlox. "Two weeks after we hired them, Abelson Group was able to set up a comprehensive launch campaign around a major industry event, successfully introducing mBlox into the US market, establishing us as market leader and creating significant market momentum through major broadcast and print news outlets. Our partnership helps us build consistent mindshare and momentum to drive our continued success in the US." Abelson Group serves as a natural extension of the in-house public relations and marketing teams, providing a closer, more valuable partnership and adding breadth to both planned and spontaneous programs. With a seasoned staff of industry experts, the firm is geared towards assisting C-level executives in their efforts to plan and prepare for corporate crises, shareholder communications and day-to-day internal and external communications. "We were searching for a PR partner we can trust; one who understands our business and isn't afraid to roll up their sleeves and work hard to garner mindshare in a complex marketplace," said Jeff Liebl, Vice President of Ubiquity Software. "Over the past year, Abelson Group has served as a virtual extension of our marketing team, helping to kick start our wireless and VoIP strategies by successfully driving market momentum and visibility in the US and Europe. We know we've done a good job when our partners, customers and even competitors approach us to compliment our heightened visibility in the marketplace." New York Presence Abelson Group maintains a New York City Metro presence with its main office in Long Island and a satellite office in New Jersey. Abelson has taken a conservative approach to launching Abelson Group as an incorporated firm to keep overhead expenses down and maintain reasonable costs. Some tactics have included taking advantage of a virtual office strategy while evaluating real estate options in the future. The company can be reached by telephone at 631-462-0003, by fax at 631-462-1113 or via the Web at www.abelsongroup.com. About the Founder Jennifer Abelson has a distinguished career in the telecommunications and technology industries with deep expertise building strong brands, shareholder value and results-driven marketing communications programs. As Chief Executive Officer of Abelson Group, she is responsible for defining vision and value, cultivating strategic relationships with stakeholders and influencers and developing market strategies that fuel growth and significant visibility for clients. Previously, Abelson served as vice president of marketing and corporate communications for ORCOM, where she transformed the firm from a legacy Customer Information System (CIS) software company to an acclaimed, market leader in customer care and billing services. She also served as vice president of public relations for FitzGerald Communications, where she provided corporate, product, crisis and executive communications strategies for clients including PriceWaterhouse Coopers Consulting, USinternetworking, Eureka Broadband and others. About Abelson Group, Inc. Abelson Group, Inc., is a premier marketing and communications advisory firm dedicated to promoting innovation and growth in the telecommunications, utility and technology sectors. The company provides insight, innovation and impact to organizations that want to build mindshare, increase stakeholder value and establish market leadership. Leveraging extensive relationships and deep industry expertise, Abelson Group delivers the bottom-line results businesses care about most. For more information please visit http://www.abelsongroup.com or email [email protected]. |
