[November 19, 2004] MLB.com Offers Fans Red Sox World Series Championship Logo Mobile Phone Wallpaper NEW YORK, Nov. 19 /PRNewswire/ -- MLB.com, the official website of Major League Baseball, is giving fans the opportunity to personalize their cell phone screens with the Boston Red Sox World Championship logo. For the first time, fans will be able to get MLB wireless content by charging the purchase to their cell phone bill by sending a premium SMS text message. "We are pleased to offer fans yet another way to celebrate and share the excitement of Boston's historic World Series victory," said George Kliavkoff, senior vice president of business development for MLB Advanced Media, L.P., the interactive media and Internet company of Major League Baseball. Fans can order their Red Sox World Series Championship logo wallpaper by sending the cell phone text message "SoxWin" to 94649. Fans will be charged $1.99 on their cell phone bill and the Championship logo wallpaper will be sent directly to their phone by return text message. Alternatively, fans can get the Red Sox World Championship logo, as well as all 30 individual team logos, by going to http://www.mlb.com/wirelesslogos. MLB.com has teamed with Zingy, Inc. to enable easy ordering of the World Series Champion Boston Red Sox wallpaper on T-Mobile, Cingular, AT&T, Nextel and Boost. MLB Advanced Media, L.P. CONTACT: Jim Gallagher of MLB Advanced Media, L.P., +1-212-485-3182, orcell, +1-914-953-1103, [email protected] Web site: http://www.mlb.com/ [ Back To TMCnet.com's Homepage ]