Maximizer Awarded 2004 CRM Excellence Award from Customer Inter@ction Solutions

[May 26, 2004]

Maximizer Awarded 2004 CRM Excellence Award from Customer Inter@ction Solutions

VANCOUVER, BRITISH COLUMBIA �May 19, 2004 � Maximizer Software Inc., a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions, was awarded the 2004 CRM Excellence Award by Customer Inter@ction Solutions, a premier CRM, call center and teleservices magazine published by Technology Marketing Corporation (TMCä). This is the second consecutive year Maximizer Software has won the CRM Excellence Award and the third time in the five-year history of the awards.

�Maximizer Software proved to the editors of Customer Inter@ction Solutions that Maximizer Enterprise can substantially improve the processes of their clients� businesses,� said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Inter@ction Solutions. �When companies use Maximizer Enterprise to streamline and facilitate the flow of information within their organization they are better able to retain their most precious asset...their customers.�

�The CRM Excellence Award is another exciting endorsement of our strategy to build what the customer wants,� said Peter Callaghan, Vice President, Sales & Marketing, Maximizer Software Inc. �Companies continue to choose Maximizer Enterprise because it deploys in weeks and is easy to use and configure. Maximizer Enterprise is already helping more than 6,000 enterprise customers better manage all aspects of their sales, marketing and customer service and support activities.�

An editorial team selected recipients for the 2004 CRM Excellence Award on the basis of technological excellence, innovation, and a demonstrated ability to be a true CRM partner to their customers. As part of the evaluation process, Maximizer Software submitted a case study on Stem Cell Technologies, a privately owned biotechnology company with offices in Canada, USA, UK, and France.

�Maximizer Enterprise has become a one-stop-shop for our sales reps to see all of the critical information they need to intelligently and successfully service an account,� said Andrew Knowles, Assistant Sales Manager, Stem Cell Technologies. �Maximizer Enterprise is meeting our needs at a much lower cost than anything else we looked at � we were able to deploy it quickly and we can add functionality as we grow. Ultimately, Maximizer Enterprise gives us the market intelligence we need to respond to customer and market demands before our competition does.�

Information on Maximizer Software�s 2004 CRM Excellence Award will be published in the June issue of Customer Inter@ction Solutions magazine.

About Maximizer Software

Maximizer Software Inc. is a leading provider of proven and affordable customer relationship management (CRM) and contact management solutions that help small to medium-sized enterprises improve sales, streamline marketing, and enhance customer service & support. Maximizer Software has helped over 6,000 Maximizer Enterprise� customers and over one million Maximizer� users grow their business by building profitable customer relationships with award-winning solutions. Maximizer Software is a worldwide organization with Business Partners and offices in its three regions: Americas, Europe/Middle East/Africa (EMEA), and Asia Pacific. Customers include leading companies such as Siemens, Ipsos-Reid, Nestlé Clinical, Ericsson, HSBC, Singapore Airlines, Cathay Pacific, William Mercer, and Bank of New York. Learn more about Maximizer Software at www.maximizer.com.

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.�s current expectations in the technology business and sales and customer management software markets. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company�s financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.

Media contact:

Rob Hilsen, Public Relations Manager
Maximizer Software Inc.
604.639.3608 (direct)
rhilsen@maximizer.com

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