[May 25, 2004] NextStudent and Curb Your Cravings, LLC, Select Fastclick's AdServer As Their Ad Serving Technology Solution SANTA BARBARA, Calif. --(Business Wire)-- May 25, 2004 -- Fastclick.com, Inc., a leading online advertising services company, today announced that one of the nation's premier education funding companies, NextStudent, and popular online health and wellness site, Curb Your Cravings, LLC, have selected Fastclick's AdServer(R) as their ad serving technology solution. Today's announcement illustrates AdServer's continued success as the industry's most comprehensive ad serving technology that enables clients to manage their online ad campaigns effectively and profitably. NextStudent is one of the premier education lending companies in the country. NextStudent is dedicated to helping students and their families find affordable ways to pay for college, and has a full portfolio of education lending products and services. Curb Your Cravings, LLC, is a global marketing company that specializes in research, development, sales, and marketing of nutraceuticals, cosmetics, herbal supplements, and health improvement products for distribution throughout the United States and abroad. "The AdServer system has allowed us to test various media networks and portals with confidence and has assisted us in achieving our ROI metrics," said John Lewis, Curb Your Cravings, LLC, Vice President. "Using AdServer has helped us reduce our new customer acquisition cost by 50% and we have been able to increase our media expenditure and grow our business by 250%." Both NextStudent and Curb Your Cravings, LLC, are using AdServer Full Spectrum Optimization to intelligently deliver their ad campaigns to their highest performing locations based on their specific profit objectives. "We run over 2,000 different creatives and AdServer has been instrumental in managing what works and what doesn't. We've been extremely impressed," said Scott Linzer, NextStudent Marketing Manager. "We are happy to add Curb Your Cravings, LLC, and NextStudent to the growing list of clients that rely on us to serve, manage, and optimize their online advertising campaigns," said Jeff Hirsch, Chief Revenue Officer of Fastclick. "By selecting AdServer, these two premier online advertisers will increase their website revenue and profits by efficiently scheduling, managing, and optimizing their campaigns." About Fastclick Fastclick's AdServer(R) (www.adserver.com) is industry-leading ad serving technology, enabling customers to effectively manage their online advertising activity to achieve superior marketing results. Fastclick (www.fastclick.com) is a leader in online advertising services, providing branding and direct response opportunities to online and off-line clients. The Fastclick Ad Network reaches over 68 million unique Internet users each month, delivering targeted, optimized advertising. [ Back To TMCnet.com's Homepage ]