[March 30, 2004] eCOST.com, Inc. Appoints New CEO TORRANCE, Calif. --(Business Wire)-- March 30, 2004 -- Leading online discount retailer eCOST.com (www.ecost.com), a wholly-owned subsidiary of PC Mall, Inc. (Nasdaq:MALL), today announced that Adam Shaffer has joined eCOST.com as Chief Executive Officer. Mr. Shaffer is a 19 year veteran of the direct marketing industry. He most recently was CEO of Safety-911, a national direct marketer of public safety equipment and apparel targeting law enforcement, fire departments and EMS agencies. He also served as the Director of Brand Development for Dennis Publishing's Maxim Magazine where he developed and managed the brand development department and was responsible for extending the brand into other products and services. Mr. Shaffer was with Micro Warehouse from April 1992 until July 2000. During his tenure, Micro Warehouse was a publicly traded, worldwide cataloger, on-line retailer and direct marketer of brand name computer products reaching $2.4 billion in annual revenue. He held various management and vice president positions including Executive Vice President of World Wide Marketing, Advertising, Purchasing and Sales where he was involved in all areas of the business. In that position, he had direct responsibility for defining and executing the Company's world wide marketing, customer and Internet strategy. In addition, he was in charge of the Company's international business which reached over $600 million in annual revenue. Mr. Shaffer has also advised and invested in several Internet and direct marketing companies. Adam brings with him years of experience and success in the direct marketing industry, and I am confident that he will contribute to eCOST.com's continued success in the online retail market, stated Frank Khulusi, Chairman and Chief Executive Officer of PC Mall. Adam joins Gary Guy, President of eCOST.com, and a talented and experienced ecommerce team whose mission is to offer customers a wide range of quality discounted merchandise with world class service. About eCOST.com: eCOST.com is a multi-category online discount retailer of first quality, refurbished and close-out products for consumers and small business buyers. eCOST.com markets over 100,000 different products from companies such as HP, IBM, Sony, JVC, Onkyo and Canon primarily over the Internet (http://www.ecost.com) and through direct marketing. eCOST.com is a wholly-owned subsidiary of PC Mall, Inc. (The Company), a NASDAQ listed company (Ticker:MALL). Forward-Looking Statements: This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include the statements regarding the Company's expectations, hopes or intentions regarding the future, including but not limited to statements regarding new product categories, Bargain Countdown, merchandising and fulfillment abilities. Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. Among the factors that could cause actual results to differ materially are the following: difficulties and costs related to launching new product categories; government regulation; increased competition and pricing pressures; availability of third party suppliers at reasonable prices; increased expenses, risks due to shifts in market demand or price erosion or owned inventory, and inability to convert back orders to completed sales. There can be no assurance that the patent-pending Bargain Countdown application will be accepted by the U.S. Patent Office, that eCOST.com will continue to expand its product categories, or that its product category assortment will be effective in expanding and diversifying eCOST.com's customer base. Additional factors that could cause actual results to differ are discussed under the heading Certain Factors Affecting Future Results and in other sections of PC Mall, Inc.'s Form 10-K for the 2003 fiscal year, on file with the Securities and Exchange Commission, and in its other periodic reports filed from time to time with the Commission. All forward-looking statements in this document are made as of the date hereof, based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statement. [ Back To TMCnet.com's Homepage ]