TMCnet News
|
[March 23, 2004] MFORMA Scores With Sergei Fedorov SANTA MONICA, Calif., March 23 /PRNewswire/ -- MFORMA Group Inc., a leading global provider of wireless entertainment, has signed an agreement with Sergei Fedorov to develop and distribute an arcade-style hockey game featuring his name and likeness for mobile phones. Sergei Fedorov has been one of the world's most popular athletes and his impressive list of accomplishments in the NHL place him as an elite player. He has won three Stanley Cups, was a league MVP, and most recently became the first Russian-born player to reach 1000 points. The new MFORMA hockey game, called Sergei Fedorov Face-Off Hockey, is now available to users on selected U.S. networks and will soon be available to users of other networks globally.Sergei Fedorov Face-Off Hockey puts users in the role of Fedorov facing down the goalie one-on-one. The objective is to shoot as accurately and as hard as possible, and to skate as fast as you can without going offside. As you build momentum, you can lay-em out and knock down the goalie. This is the best mobile game I've ever seen, said Sergei Fedorov. The simulation of my skating is amazing and you even have to account for momentum as you change directions on the ice. Mforma has made a really fun and exciting game that I am pleased to have my name on. We are very pleased that Sergei Fedorov fans will now have another way to enjoy the excitement he creates on the ice, said Pat Brisson co-managing director of IMG Hockey. MFORMA leveraged its expertise in mobile and global distribution network to assure us that millions of users can soon play Sergei Fedorov Face-Off Hockey. They did a brilliant job bringing Sergei Fedorov to mobile users and we look forward to similar campaigns with other IMG clients. Sergei Fedorov Face-Off Hockey is the latest release in MFORMA's new mobile sports product line, which is designed to appeal to the significant fan interest in the accomplishments of celebrity athletes. MFORMA's mobile sports products also incorporate advanced game features, such as real-time multiplayer capability, in-game chat, high score uploading, and the ability to download additional levels and prizes (such as ringtones or graphics), all of which combine to set MFORMA apart as the premier publisher in wireless sports entertainment. About MFORMA Group, Inc. MFORMA is the world-leading provider of wireless entertainment content in the U.S. and Europe. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 60 of the world's leading wireless carriers. In addition to the industry's most comprehensive catalog of SMS, MMS, WAP, BREW and Java games, MFORMA also provides sports, lifestyle, and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resources-tools, platforms and/or content. MFORMA is headquartered in Kirkland, Washington with facilities in Los Angeles, San Diego and Cambridge, England. Please visit http://www.mforma.com/. MFORMA Group Inc. CONTACT: Kimberly Tassin of MFORMA Group Inc., +1-206-654-1001,[email protected]; or Krys Card Grondorf, +1-562-421-1842,[email protected], or Johanna Brown, +1-310-473-4147,[email protected], both of Bender/Helper Impact, for MFORMA GroupInc. Web site: http://www.mforma.com/ |