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Cartoon Network's JAVA Games Now Available in China Through Linktone
SHANGHAI, China, June 29 /Xinhua-PRNewswire/ -- Linktone Ltd. , a leading provider of wireless value-added services in China, and Cartoon Network, a Turner Broadcasting System Inc. company, are launching new Cartoon Network JAVA games in China. The new games further diversify the Cartoon Network 2.5G wireless services (MMS and WAP) already available through Linktone to millions of mobile users in China.
The innovative new JAVA games, designed for the China market, will include favorite Cartoon Network characters Tom & Jerry and The Powerpuff Girls. The first unveiled in late June to China mobile users is 'Tom & Jerry Cheese Chase', an action-packed game with rich graphics. This will be followed by the newly designed game 'The Powerpuff Girls Bad Mojo'. Linktone will distribute these games via their wireless services as part of a strategic partnership set up with Cartoon Network in June 2003. This alliance also allows Linktone to develop and distribute other Java games based on Cartoon Network's properties, which are expected to be launched later this year.
Raymond Yang, Chief Executive Officer of Linktone, commented: "We are very pleased to launch these new products in cooperation with Cartoon Network. While we continue to see strong growth from our SMS business, next generation services are expected to drive the next wave of wireless value-added services market growth. We intend to continue to expand our partnerships with both international and local content providers as we seek to build a comprehensive portfolio of non-SMS products with appealing features and strong brand recognition in order to ensure that Linktone is well positioned to capture new opportunities in the Chinese wireless market."
"We are very excited about the potential of the Chinese wireless value- added services market. We believe the extension of JAVA services will add significant value and deliver a unique experience to wireless users in China," said Ringo Chan, Vice President of Greater China, Turner International Asia Pacific Inc. He continued, "We are pleased with our partnership with Linktone, particularly with their extensive distribution and marketing capabilities. This alliance further solidifies our mission to expand the Cartoon Network brand and its properties across multiple platforms."
Other SMS, MMS and WAP products introduced by Cartoon Network and Linktone to China mobile users have included Tom and Jerry, the Flintstones and the Powerpuff Girls animated wallpapers and games.
About Linktone Ltd.
Headquartered in Shanghai, Linktone Ltd. is a leading provider of wireless value-added services to mobile users in China. Working in close partnership with China's mobile operators -- China Mobile and China Unicom -- Linktone provides a diverse portfolio of wireless content and applications, with a particular focus on media, entertainment and communications. Through alliances with international branded content partners, the company develops, aggregates and distributes innovative and engaging products for its growing user community.
About Cartoon Network
Cartoon Network's The Powerpuff Girls series was launched last year on China Central Television Station (CCTV)'s animation block, "Cartoon City," on channels 1 and 7 as the first foreign animation in this animation block. CCTV reaches 90 percent of the 1.3 billion populations in China.
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.'s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series. Cartoon Network is one of the most popular entertainment channels among kids and the 24-hour network is currently seen in over 31 million cable homes in the Asia Pacific region.
TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including the risks outlined in our filings with the Securities and Exchange Commission, including our registration statement on Form F-1. We do not undertake any obligation to update this forward-looking information, except as required under applicable law.
Linktone Contacts:
Stella Chen
Stella.chen@linktone.com
86-21-5385-3800 ext. 553
Cartoon Network Contacts:
Emelda Wong
emelda.wong@turner.com
852-3128-3728
Linktone Ltd.
CONTACT: Stella Chen of Linktone Ltd., +86-21-5385-3800 ext. 553,Stella.chen@linktone.com; Emelda Wong of Cartoon Network,emelda.wong@turner.com, +852-3128-3728
Web site: http://www.linktone.com/
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