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TV Authority's Story of Success Featured in Dealerscope Magazine; Retailer of DLP TVs & Plasma Displays is Honored as Cover Story for Top Electronics Industry Trade Journal
SANTA MONICA, Calif. --(Business Wire)-- July 22, 2004 -- TV Authority (www.tvauthority.com), the fast-growing retailer of early-adopter consumer electronics, offers a compelling and unconventional story of success in Dealerscope Magazine's July cover story.
The owners of TV Authority recently sat down with Dealerscope Magazine to discuss the history of TV Authority and its increasingly prominent role as a leading resource for emerging digital display products.
"It is an honor to be recognized by Dealerscope. This is among the most prominent trade publications, and we are thrilled to be featured," said Jason Palmer, Vice President of TV Authority. "When we started the company four years ago, our goals were simple: identify quality display products, exceed our customers' expectations for service & support from an online retailer, and offer customers who wanted to evaluate the products a dedicated showroom optimized for digital display technology."
Dealerscope reports that TV Authority's business model has allowed the company to identify emerging technologies and trends by working closely with the videophile community. "We like to think that we're quick enough to move to the next hot product before the big guys know what that's going to be," says the company president, Neil Kusens.
What differentiates TV Authority from a lot of the other companies is their crucial role as a source of reliable real-time information to consumers that are looking for the latest emerging technology. "It's the key," Palmer says, "that keeps the company connected to the intensely loyal base of customers. That base is growing. TV Authority's close relationship to their customers and success in identifying hot-selling products has resulted in 80 percent annual growth in each of the last three years. But the road to success has not been without its challenges. TV Authority is predominately an internet company and initially, many manufacturers were skeptical of allowing their products to be sold online in what they consider to be a messy distribution channel."
"It was tough to get authorized product and sell through this channel. But what we've been able to do is to stick by the rules from day one, and because of that the pendulum has swung back, and we now have people coming to us wanting our customer base," says Kusens.
According to Dealerscope, one of TV Authority's recent expansions was the introduction of the Five-Star Program. DLPs, HDTV, home-theater projectors -- these are big purchases for most customers, and Kusens says his team believes they've found a choice way to differentiate themselves from the box-movers competing for that business. The crux of this program is a 30-day free trial, and we do not charge re-stocking fees on selected products -- a service that few in the industry are currently offering.
"We can do better phone service and walk somebody through their (on-screen) menus better than anyone at any big-box store," says Kusens. "If we know we can do that with a product, that's when it gets added to the Five-Star Program."
TV Authority continues to innovate and offer value added services to its loyal customer base. Dealerscope sums it up best: "If TV Authority's past performance is a signal of its future gains, then the company will be around for quite some time as a result of that customer service."
The full story and photos are available in Dealerscope's July issue which is available now at www.dealerscope.com.
About TV Authority (www.tvauthority.com)
TV Authority is a leading online retailer of digital televisions and advanced display products. The company also maintains a showroom, available by appointment, to audition the latest display technology. Customers can consult online or by telephone with TV Authority's product specialists seven days per week at 888-286-5353.
About Dealerscope
Dealerscope has been an integral part of the electronics industry for 80 years, providing product and service solutions to consumer technology retailers. Dealerscope gives our retail readers the knowledge they need to make the right decisions in the fast-moving consumer technology market. It helps retailers to more profitably market and sell consumer technology. Reprinted with permission from Dealerscope. Date of magazine: July 2004.
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