[July 22, 2004] Yak Communications Inc. Selects Internet Marketing, Ltd. for Web-Based Marketing Program of WorldCity VoIP Services MIAMI & TORONTO --(Business Wire)-- July 22, 2004 -- Yak Communications Inc. (NASDAQ:YAKC), a provider of telecommunication services to residential and business customers, announced today that it has entered into an agreement with Princeton, New Jersey-based Internet Marketing, Ltd. (iMarketing) to lead the web-based marketing campaigns of Yak's products and services, specifically the anticipated launch of Yak WorldCity(TM) VoIP services scheduled for September 2004. WorldCity VoIP services will allow residential and small business customers with high-speed cable or DSL connections to use the same high-speed connection for local and long-distance telephone services and also receive features and value-added services. "Yak Communications selected iMarketing, Ltd. because of its technical knowledge, experience and intelligence displayed to date for internet-based marketing, tracking and surveying," said Charles Zwebner, President and CEO."iMarketing's approach to e-commerce focuses on the transactional use of the Internet to generate sales, customer acquisitions, subscriptions and leads. iMarketing will be responsible for the media planning and buying, search marketing as well as the performance marketing of Yak's products and services. These web based marketing programs will be similar to other customized programs that iMarketing developed for some of its Fortune 500 clients such as Yahoo!, HotJobs, Dow Jones' The Wall Street Journal and Forbes Magazine." "We are thrilled to bring our online marketing expertise to Yak Communications," said Keith Kochberg, CEO of iMarketing, Ltd. "Our experience generating high-volume consumer transactions online will guide Yak in the transformation of their established brand into a successful online endeavor. Yak's technology, well positioned product offerings and price points, and veteran management team, combined with our ability to use multiple platforms and our proprietary analytical systems to focus on Yak's ROI will enable our team to acquire customers online more cost-effectively than the competition," added Kochberg. "Potential users of our VoIP services over high-speed access, in Canada, the USA and internationally, have basic technical computer knowledge, are 'power users' of telephone services, and are looking for a quality well-priced supplier of these services," added Zwebner. "A low-cost, intelligent and targeted web-based marketing campaign reaching these consumers and directing them to our website will be an effective way to attract early adopters. Consumers will be able to subscribe for the services on-line and receive service immediately." About Internet Marketing LTD: Founded in 1999, iMarketing, Ltd. is a full-service online marketing agency with headquarters in Princeton, New Jersey. iMarketing areas of expertise include vertical practices in Affiliate Marketing, Search Marketing, Media Planning and Buying, and Strategy and Business Development. For more information, the public may visit http://www.imarketingltd.com. About YAK Communications Inc.: YAK Communications Inc. (the "Company") (NASDAQ: YAKC) is an Integrated Communications Provider (ICP) offering a full array of long distance (1+, toll free and dial-around), local lines, travel cards, cellular long distance, data services, and coming soon broadband voice to residential and small businesses in North America. Yak currently serves approximately 800,000 customers. For more information, the public may visit http://www.yak.com. Forward Looking Statements: Statements contained in this news release which are not strictly historical are forward looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The Company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the Company's actual results to differ materially from such forward-looking statements. Words such as "projects","believe", "anticipates", "estimate", "plans", "expect", "intends", and similar words and expressions are intended to identify forward-looking statements and are based on our current expectations, assumptions, and estimates about us and our industry. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances are forward-looking statements. Although the Company believes that such forward-looking statements are reasonable, we cannot assure you that such expectations will prove to be correct. Our actual results could differ materially from those anticipated in such forward-looking statements as a result of several factors, risks and uncertainties. These factors, risks and uncertainties include, without limitation, the Company's success in integrating the operations of its newly-acquired businesses, and associated reduction in costs, the successful implementation of its business plans including growth of existing product offerings, strategic acquisitions and development of broadband telephony products, the successful integration of new management team members, continued and increased demand for its services, the successful deployment of new equipment and realization of material savings therefrom, competition from larger and/or more experienced telecommunications providers, its ability to continue to develop its markets, general economic conditions, changes in governmental regulation, and other factors that may be more fully described in the Company's literature and periodic filings with the Securities and Exchange Commission. You are urged to carefully review and consider these disclosures which describe certain factors which affect our business. [ Back To TMCnet.com's Homepage ]