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Cummins Engine Company Selects StayinFront for Integrated CRM Solution
[July 22, 2004]

Cummins Engine Company Selects StayinFront for Integrated CRM Solution

-South Pacific Division of the World’s Largest Independent Designer and Manufacturer of Diesel Engines Partners with StayinFront for Flexible, Configurable Solutions and Superior Technology-

LONDON (July 22, 2004) - StayinFront, a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and e-business systems, today announced that Cummins South Pacific, a division of Cummins, Inc. (NYSC: CMI) has selected StayinFront’s CRM software solution for its operations in Australia, New Zealand, and Papua New Guinea.

The world’s largest independent manufacturer of diesel engines for use in the automotive, marine, power generation, mining, and other industrial sectors, Cummins has 36 facilities and 1,500 employees in the South Pacific region.

Cummins South Pacific selected StayinFront Visual Elk®, StayinFront Campaign Management, StayinFront Opportunity Management and StayinFront Panorama® to create a unified process-driven approach for all customer-related activities. StayinFront’s comprehensive solutions will enable Cummins South Pacific to accurately analyse and report on sales activities, while integrating to other customer-related systems to fully leverage existing IT investments.


“We needed better access to information about our customers to enable us to improve the effectiveness of our customer contacts, increasing the value of each interaction for both ourselves and our customers,” said Dennis Quinn, marketing director of Cummins South Pacific. He continued, “StayinFront offered the best match for our needs in a highly intuitive configurable solution that will integrate closely with key enterprise systems like our MOVEX ERP system and Lotus Notes. StayinFront’s proven ability to develop a system that is tailored to our unique workflows and business processes, ensures the best possible fit for our organization and maximum acceptance by our users.”

Using StayinFront’s solutions, Cummins South Pacific employees will be able to easily share and collaborate on customer information. The sales and customer service staff will use StayinFront Visual Elk for managing and integrating all points of customer interaction. StayinFront Campaign Management, a powerful organizational program, will be used to manage all phases of corporate campaigns such as mail campaigns and response registration. StayinFront Opportunity Management will be used to support team selling, as well as manage activities, tasks and rewards. Additionally, Cummins South Pacific will implement StayinFront Panorama, a powerful data analysis and decision support tool.

“StayinFront’s flexible, configurable enterprise solutions allow companies like Cummins Australia to achieve their CRM objectives,” said Andrew Campbell, managing director of StayinFront Group Australia Pty Ltd.

He continued, “With StayinFront as their CRM partner, Cummins South Pacific can achieve better identification of new business opportunities, improved business planning and reporting and more effective customer relationships. We’re pleased to welcome Cummins South Pacific to our growing list of CRM clients in Australia.”

Having already completed a comprehensive functional specification and prototype, Cummins South Pacific is due to go live with the production system by the end of September 2004.

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