[July 13, 2004] Doctors Step Out Of Traditional Practice, Enter Hormone Business; BodyLogicMD Offers Physicians a Turn-Key Solution For The Anti-Aging Practice CHICAGO --(Business Wire)-- July 13, 2004 -- From a business perspective, more and more doctors are finding they no longer work for patients, but for the insurance industry. From a healthcare perspective, more and more people are interested in preventative medicine and a means to live the best life possible. Dr. Paul Savage, Chief Medical Officer and founder of BodyLogicMD, http://www.bodylogicmd.com, is one of a growing number of doctors specializing in hormone therapy. With the advances of modern medicine and the shift towards preventative medicine, experts are convinced that hormones play a critical role in the aging process. According to hormone therapists such as Savage, proper bio-identical hormone therapy, coupled with fitness and nutrition, can substantially improve one's quality of life as they age, treating the physical, mental and sexual signs of aging by calibrating hormone levels for menopausal women as well as men. In fact, prescriptions for testosterone have doubled in the last two years.(a) "This is not surprising to me," said Savage an advocate on the benefits of hormone therapy. "Public awareness is being raised about hormone replacement therapy and people are beginning to understand its true life changing and enhancing benefits when prescribed under proper medical direction." BodyLogicMD on the hormone business BodyLogicMD opened its first center in Chicago in March 2003 and is already working with other doctors to open a string of physician-owned BodyLogicMD centers across the United States this year. Its mission is to provide comprehensive leveraged solutions for a network of anti-aging physicians delivering bio-identical hormonal therapy through: -- Branding, marketing and sales support -- Integrated information technology -- Medical knowledge and business protocols BodyLogicMD takes it one step further by offering doctors an umbrella physician-owned business solution as well as educational-medical training to specialize in bio-identical hormone therapy integrated with fitness and nutrition. BodyLogicMD took into consideration that doctors have not developed the business models or support systems to equip themselves to compete in this new open market. "It is a fact, people are living longer and with that, doctors are shifting their focus away from merely treating symptoms to preventing disease and promoting quality of life through preventative medicine," said Savage. "This makes perfect sense to the doctor and the patient to improve the quality of care by moving the insurance companies outside of the medical decisions." "In today's environment, physicians must now wear both the business and medical professional's hat," said Savage. "They need to find common purpose and leverage in brand marketing, information technology and medical/operational protocols. Unlike other practices where sick-patients seek doctors, today's doctors will have to market their own clients." BodyLogicMD on hormones and aging According to Dr. Savage, BodyLogicMD's founding physician and chief medical officer, "Menopause and andropause are facts of life, but that doesn't mean people have to suffer the symptoms. Men and women now have the opportunity to spot the characteristics of hormone deficiency, and then seek out professional assistance to help them return to hormonal balance. It's not -- we age and our hormones decrease. It is -- as our hormones decrease we age." "Most women accept the symptoms of menopause as a condition of aging," said Dr. Savage, specialist in bioidentical hormone supplementation. "Men tend to suffer unnecessarily as well, unaware that a remedy for andropause exists." The public's unawareness of these hormone restoratives is what motivated Savage to create the BodyLogicMD Quick Assessment for both men and women: http://www.bodylogicmd.com/quickassessment. ABOUT PAUL SAVAGE, M.D. BodyLogicMD's founding physician has been practicing medicine since 1988. He received his medical degree from the University of Michigan and is double Board Certified by both the American Board of Emergency Medicine and the American Academy of Anti-Aging Medicine. Dr. Savage is the 6th doctor nationally to receive AMA certification for Age Management Medicine. Not only has Dr. Savage, 41, worked with physicians nationwide in the area of age management but he has personally tested and transformed himself by incorporating BodyLogicMD's program into his lifestyle. ABOUT BODYLOGICMD In 2003, after years of research and preparation, Dr. Paul Savage, M.D. and his brother, Patrick Savage, began BodyLogicMD with a single vision: to create a revolutionary nationwide network of centers promoting his clients' long-term health and overall quality of life. Recent medical breakthroughs in bioidentical hormone replacement therapy combined with fitness and nutrition have allowed Dr. Savage to develop a resource that will revitalize the quality of life that aging takes away. BodyLogicMD is committed to delivering the best results for its clients by focusing on three primary cornerstones: -- Strong client focus (the Body) -- Medical technology (the Logic) -- Physician-driven expertise (the MD) (a) Institute of Medicine of the National Academies. Washington, DC: The National Academies Press, Nov. 12, 2003. Accessed at http://www.nap.edu. [ Back To TMCnet.com's Homepage ]