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Strategy Analytics Asks: Are Sensors on a Roll?; Demand for Rollover Sensor Modules Set for Modest Penetration LONDON --(Business Wire)-- July 13, 2004 -- The new Automotive Electronics Service (AES) report from Strategy Analytics, "Outlook For Automotive Rollover Sensing Market," forecasts the adoption and increased use of automotive rollover sensors, as legislative, consumer and competitive demands drive the market.Strategy Analytics predicts growth in demand of rollover sensor modules at 32.3 percent CAAGR over the period 2003 to 2008, and expects market value to only reach a disappointing $132 million by 2011. The good news goes to some of the smaller micro-electromechanical systems (MEMS) players who are able to manufacture gyroscopes, however some of the larger sensor manufacturers and systems makers are faced with disappointment, due to lower than originally anticipated penetration. For some, hopes were originally held for a rollover sensor module market to follow the pattern of the tire pressure sensor market, at least in so-called high-risk vehicle types. Profiting from this emerging market may not be straightforward or easy. Strategy Analytics has uncovered strong regional variations in growth and factors driving vehicle manufacturers to include a rollover sensor module on selected vehicle types, beyond SUVs. According to Senior Analyst, Simon Schofield, "Rollover sensing is an attractive addition to occupant safety, particularly in those vehicles which have a higher risk of rollover. However, the challenge to significantly increase sales penetration is for manufacturers to continue to reduce system costs, and for vehicle manufacturers to make this a standard feature, rather than a premium option. Previous analysis shows that consumers will choose premium audio over additional safety options." About Strategy Analytics Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com |
