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[February 09, 2004]
Brylane Selects EasyAsk Enterprise 9 To Enhance E-Commerce Merchandising And Customer Experience
EasyAsk, a market leader in innovative information access software, and the only provider of Synchronized Search and Navigation technology, today announced that Brylane Inc., America's Specialty Catalog and e-Commerce Leader, has selected the EasyAsk Enterprise 9 platform. Brylane will use the integrated search, navigation, merchandising and analytics capabilities of EasyAsk Enterprise 9 for each of its 13 e-commerce sites, which include several famous apparel and home décor brands. With EasyAsk, Brylane can provide online customers with the most intuitive shopping experience, as if they were in an offline retail store receiving personalized attention from a sales associate. EasyAsk Enterprise 9 features EasyAsk Commerce Advisor(tm), an e-commerce module designed to improve search and navigation effectiveness across b2c and b2b sites and to empower merchants to be more effective promoting and cross-selling products.
Commerce Advisor excels at meeting the needs of the broadest range of users' requests by intelligently interpreting customer queries, ranging from single or multiple keywords, to phrases or full natural-language sentences. The intelligent comprehension of search queries returns only the most relevant search results. Those results are then automatically categorized according to available or derived attributes, such as brand, size, price, style, sleeve length, collar style, fabric, color, "best sellers," "on sale" or "what's hot," allowing shoppers to quickly drill down on results to find exactly what they're looking for. And with the most robust and easy to use merchandising tools on the market, Brylane merchants will have the power in their hands to create a dynamic online sales environment, further improving conversion and average order size. "Our network of e-commerce sites has become a vibrant channel of choice for Brylane customers, and we wanted to ensure that they consistently enjoy a superior online shopping experience, regardless of which Brylane-owned site they shop," said Alex Betancur, Vice President of Online Technology, IT, for Brylane. "With that goal in mind, we realized our home-grown text-search needed to be replaced with a much more sophisticated solution. After an exhaustive evaluation of all the major search vendors, that solution proved to be EasyAsk Enterprise 9. EasyAsk distinguished itself on four dimensions: depth of experience in e-commerce, which eclipses that of any other search and navigation vendor; a deployed base of customers that includes many of the most prestigious brands in retail; breadth of product functionality across search, navigation, merchandising and analytics; and scalability to meet the performance demands of 13 e-commerce properties." "EasyAsk is a great fit for Brylane, a company that requires a search and navigation solution to meet the needs of a large and diverse customer base and that recognizes that easy to use, robust merchandising tools are essential for driving conversion and increasing average order size," said Bob Alperin, president and CEO of EasyAsk. "And as they have discovered, scalability and performance are critical for ensuring the exceptional site experience is always live and available to meet customer demand."
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