[August 17, 2004] Pepperidge Farm Selects Eleven Technology's SMARTselling(TM) for its Next Generation Handheld Software Solution CAMBRIDGE, Mass., Aug. 17 /PRNewswire/ -- Eleven Technology, the leader in mobile workforce effectiveness solutions, announced today that Pepperidge Farm, Incorporated, a Campbell Soup Company subsidiary unit and a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods, has selected Eleven's SMARTselling(TM) application suite for its next generation handheld software solution. Using Eleven's SMARTselling application, Pepperidge Farm will be able to provide timely, useful information to its independent distributors, greatly exceeding the existing functionality of its current data-entry tools. The SMARTselling solution integrates a variety of key data -- carry over, stale percentages, sales history, promotions -- to generate accurate deliveries and orders. The solution also provides intelligent selling prompts and multimedia selling aids to help drive growth through sales of new products and promotions. Paul Amorello, vice president of information technology for Pepperidge Farm, stressed that the solution had to assist, not interfere, with the fundamental business process of delivering premium quality baked goods. "The goal is to enrich the instantaneous decision making powers of the distributor without slowing him or her down. With Eleven's solution, the basics of the business can be conducted without being hindered by tools, tips and selling suggestions," said Paul. "However, all of these things are built into the work process, and available to the distributor by a single tap, or at a glance." At Pepperidge Farm, it was also a high priority to leapfrog traditional solutions and secure a technology that would position the company to move ahead of its competition. As explained by John Dutsar, Director of Customer Systems, "Our goal is to have the most productive sales force in the industry with the very best tools available. We chose Eleven because of their experience with consumer packaged goods companies and because their solution can be integrated with our SAP back-end, allowing us to further leverage that investment." The route sales application that Eleven Technology is developing for Pepperidge Farm is a part of the SMARTselling software suite. Like Eleven's pre-sales and delivery applications, the route sales solution focuses on the day-to-day task areas of the mobile distributor, delivering time-sensitive, critical information and functionality at specific moments of truth in the field. About Eleven Technology Eleven Technology is the leading provider of mobile workforce effectiveness solutions. The company's SMARTselling(TM) and SMARTretail(TM) software products provide intelligence that actively helps mobile sales and field representatives win at the "moment of truth" in the field. Eleven's solutions are currently deployed by several Fortune 500 companies in the consumer packaged goods industry, helping increase speed-to-shelf for new product introductions, ensuring retail execution and trade promotion compliance, as well as filling distribution voids and reducing out-of-stocks. For more information, visit the company at: http://www.11.com/. About Pepperidge Farm Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods. Among the company's most popular products are Goldfish(R) snack crackers, Chocolate Chunk and Milano(R) cookies, Swirl breads, and more than 50 other varieties of fresh baked breads. Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, more than 4,000 employees and $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961. For more information, visit the company at: http://www.pepperidgefarm.com/. Eleven Technology CONTACT: Kerry St. Pierre of Eleven Technology, Inc., +1-617-715-3003,[email protected] Web site: http://www.pepperidgefarm.com/http://www.11.com/ [ Back To TMCnet.com's Homepage ]