Cingular Introduces New Format to Simplify Customer Bills
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[April 27, 2004]

Cingular Introduces New Format to Simplify Customer Bills

LITTLE ROCK, Ark., April 27 /PRNewswire/ -- Cingular Wireless, the first nationwide wireless carrier awarded the right to use the "Seal of Wireless Quality," has once again listened to its customers -- and its employees. The result is a new, improved and simplified monthly bill format designed to increase customer satisfaction while reducing questions about billing issues. The new bill format is being introduced for customers in Oklahoma and Arkansas during the April billing cycle.


The new format, based on input from customers and employee focus groups, better categorizes vital information and moves the most relevant data to the first page of the bill.
"Each of these enhancements addresses billing issues and suggestions that customers or employees have shared with us," said Terry Stenzel, vice president and general manager for Cingular Wireless in Oklahoma and Arkansas. "We are constantly looking for ways to improve the 'Customer Experience,' and this update to our billing system is just one of many initiatives in our quest to provide products and services that 'Fit You Best.'"
In September, Cingular was one of several wireless carriers to adopt the Cellular Telecommunications & Internet Association (CTIA) Consumer Code for Wireless Service. Cingular was the first nationwide wireless carrier to be deemed in compliance with all aspects of the code, and thus was awarded the right to use the "Seal of Wireless Quality" in its advertising and store collateral. Please visit http://www.cingular.com/about/consumer_code for more information about the code and Cingular's commitment to its principles.
The new bill is part of Cingular's ongoing commitment to deliver the best wireless experience possible for customers. Throughout the year, Cingular will roll out a number of new initiatives that support its commitment to improving the customer experience at all points of contact -- the initial sale, service, billing, call center contact and on-line presence. The company will introduce self-service enhancements on the web, simplified coverage maps and rate plans, just to mention a few.
For more information about Cingular, please contact 866-CINGULAR or visit http://www.cingular.com/ .
About Cingular Wireless
Cingular Wireless, a joint venture between SBC Communications and BellSouth , serves more than 25 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com/ .
Cingular Wireless


CONTACT: Frank Merriman of Cingular Wireless, +1-972-774-4802, orfrank.merriman@cingular.com




Web site: http://www.cingular.com/

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