[April 27, 2004] Midland Loan Services and Genex Elevate Online Experience for Commercial Real Estate Finance Community ATLANTA --(Business Wire)-- April 27, 2004 -- Midland Loan Services, a leading third-party provider of servicing and technology solutions for the commercial real estate finance industry, and Genex, an award-winning Web design and development firm, today announced the launch of Midland's newly redesigned Web site, www.midlandls.com. Streamlining user access to Midland's online investor reporting systems, the new site combines innovative design with robust information technology, also providing an intuitive and direct way for users to explore and access information about Midland's loan servicing, credit advisory services and technology solutions. Visitors benefit from the Web site's clearly organized information and straightforward navigation. Users of Midland's proprietary online portals - which provide detailed loan and collateral information for CMBS and portfolio investors and online customer service for borrowers - now enjoy one-click access to the log-in screens of these systems. Additionally, the Web site's flexible internal content management tools enable Midland to keep visitors up to date on the company's latest news and give the company the flexibility to expand the site with new features over time. "We are very excited to roll out our new Web site," said Kim Smalling, Assistant Vice President of Marketing for Midland. "We asked Genex to help us create a site that would reinforce Midland's brand leadership as a company that leverages technology to efficiently serve the commercial real estate finance market. Functionally, we wanted the site to simplify users' access to information, while allowing us to utilize our existing content management infrastructure. Genex delivered on all three counts, and the result is right on target." "One of the greatest online challenges faced by financial services companies is how to provide customers straightforward ways to access complex information," notes Walter Schild, CEO of Genex. "Midland Loan Services is a perfect example of a company that has effectively joined elegant design with robust technology to elevate their clients' and potential customers' online experience." About Midland Loan Services Midland Loan Services, Inc., a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a leading third-party provider of servicing and technology solutions for the commercial real estate finance industry. The company has earned a reputation for exceptional customer service, unsurpassed servicing capabilities and leading-edge technology. One of the largest commercial loan servicers, Midland's portfolio exceeded $83 billion as of December 31, 2003. Midland holds the industry's highest servicer and special servicer ratings from Fitch Ratings and Standard & Poor's. About Genex Founded in 1995, Genex (www.genex.com) delivers Internet consulting and development services to Fortune 1000 companies seeking low-risk, high-value strategy, creative, and engineering. The company's focused solutions enable everyday efficiencies and long-term effectiveness, and thereby increase client ROI and overall competitive advantage. Winner of numerous Web site design awards, including the prestigious Communications Arts and Clio awards, Genex is a Microsoft Gold Certified Partner, serving industry leaders such as CitiStreet, Warner Bros. Entertainment, Twentieth Century Fox, American Honda Motor Co., and Brown & Williamson. Ranked eighth on the 2001 Deloitte & Touche Fast 50 for the Los Angeles area and a member of the Inc. 500, the company has offices in Los Angeles and Atlanta. [ Back To TMCnet.com's Homepage ]