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DIRECTV and ALTERNA'TV Announce Debut of ECUAVISA Internacional on DIRECTV PARA TODOS Programming Service
EL SEGUNDO, Calif. --(Business Wire)-- Sept. 29, 2004 -- Number One Station in Ecuador Expands Spanish-language Programming Diversity
DIRECTV, Inc., provider of the nation's leading digital multichannel television service, and ALTERNA'TV, an integral part of SATMEX, the leading satellite telecommunications provider in Latin America, today announced that ECUAVISA Internacional, the number one television station in Ecuador, has made its exclusive debut in the United States on the DIRECTV PARA TODOS(R) programming platform.
Designed to meet the programming needs of Ecuadorians and other Latin Americans living in the United States, ECUAVISA will offer a variety of programming including comedies, debates, sports, news and crime series. DIRECTV will be the exclusive satellite TV provider of the new network for three years and it will be available to all DIRECTV PARA TODOS customers at no additional cost.
"The carriage of ECUAVISA on the DIRECTV PARA TODOS service underscores our intention to provide programming to the many underserved segments of the Hispanic community in the United States," said Stephanie Campbell, executive vice president, Programming, DIRECTV, Inc. "Through programming that is transmitted directly from Ecuador, DIRECTV and ECUAVISA are building an intercontinental bridge capable of connecting, in real time, every Ecuadorian in the United States to the events and cultural life of their home country."
"We are very pleased to launch an additional Alterna'TV channel with DIRECTV. We are convinced ECUAVISA Internacional will be a big success within the Ecuadorian community in the United States because we know that one of their most important needs is to be in touch with their country of origin and because ECUAVISA Internacional will provide Ecuadorian programming at its best," said Juan Manuel Pinedo, executive vice president, SATMEX.
"With the launch of our international signal, ECUAVISA consolidates its position as the leading Ecuadorian network," said Xavier Alvarado, general manager, ECUAVISA. "We are very excited that our fellow Ecuadorians living in the United States will have a chance to experience, through a modern and challenging channel, what is now happening in Ecuador by offering an insight into our news, politics, entertainment, cooking and sports. We are proud to serve as a liaison for Ecuadorians outside their country."
Launched in October 1999, the DIRECTV PARA TODOS(R) service offers the most comprehensive Spanish- and English-language programming available at an affordable price. The service provides access to more than 50 Spanish-language channels(a) including sports, movies, music, news and educational networks and 215 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available.
(a) Includes English-language broadcast channels with alternate Spanish audio.
About DIRECTV, Inc.
DIRECTV is the nation's leading digital multichannel television service provider with more than 13 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE:DTV). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For more information visit www.directv.com.
About ALTERNA'TV
ALTERNA'TV, distributor of eight carefully selected Spanish language signals originated in Latin America, is designed to bring indigenous Latin American programming to U.S. DTH operators and cable head-ends directly from the countries where the programming originates and enhance the cable head-ends Hispanic programming packages. ALTERNA'TVs programming offer ranges from documentary/cultural, arts, science, sports, news and political/social debates to movies, soap operas, music, children's programming and general entertainment. For affiliate sales please contact Mark Henderson from Castalia Communications at 770-396 7850.
About ECUAVISA
ECUAVISA Internacional,is the number one TV Station in Ecuador. With a modern, challenging and compelling approach to entertainment ECUAVISA is always improving itself with high quality productions and by tight bonds with international institutions such as UNICEF. Our signal operates 24 hours a day and goes through all Ecuador. More information at www.ecuavisa.com
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