| [September 29, 2004] |
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PrimeHoldings.com, Inc and Busboy Technologies, Inc. Announce Joint Marketing Venture with EventSwift
SALT LAKE CITY --(Business Wire)-- Sept. 29, 2004 -- PrimeHoldings.com, Inc. (BULLETIN BOARD: PMHJ), a diversified holding company with early-mover initiatives in the telecommunications and proprietary restaurant and hospitality industries software, and its subsidiary, Busboy Technologies, today announced a joint marketing venture with Busboy Technologies and EventSwift, a marketing company based in San Diego, California that markets a unique and proprietary event planning software solution to the restaurant and hospitality industries.
EventSwift's software product allows a customer to manage and plan events by gathering customer information, generating contracts, creating event menus, tracking sales, and executing marketing campaigns, locally or remotely. EventSwift's customers include owner operated to large international chain restaurants throughout the United States.
Busboy Technologies and EventSwift intend to cross-license their respective software, integrate them into their product offerings and market to each other's customer bases. EventSwift is also in the final stages of developing a table scheduling software product that Busboy and EventSwift will jointly beta test.
"The two products are very complementary and it makes sense for us to combine our two products to better serve those clients that are in need of scheduling software for their event planning and restaurant reservation departments," said Spencer Taylor, President and CEO of Busboy Technologies.
"A partnership with Busboy represents an opportunity for us to increase our product inventory and expand our customer base. Our partnership will also allow Busboy to incorporate our 'Event Planning' software module into its software, giving it another component to help its customers in their individual restaurant and club operations," said Greg May, President of EventSwift.
"Adding EventSwift's software to our products will help both Busboy and EventSwift accelerate market penetration into the restaurant and hospitality industries," added Tom Aliprandi, President and CEO of PrimeHoldings.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995
Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.
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