[September 27, 2004] Concord Camera Corp. Unveils Polaroid Splash II 2-in-1 Land & Underwater 35mm Camera HOLLYWOOD, Fla. --(Business Wire)-- Sept. 27, 2004 -- Snaps Photos at 65 Feet Underwater for Scuba & Snorkeling Photography; Ultimate Vacation Camera for Land & Sea Adventure Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced the Polaroid Splash II new fully-automatic, waterproof 35mm camera. Based on the popular Polaroid Splash, the Polaroid Splash II is the ultimate camera for active lifestyles -- perfect for sports, scuba, and beach vacations. The Polaroid Splash II features a removable waterproof housing for underwater photography up to a depth of 65 feet (20 meters). The housing can easily be removed for land-use as a normal 35mm compact camera and includes a large external viewfinder so that pictures can be easily framed even while wearing bulky equipment, such as a snorkeling mask or other gear. A fully automatic camera, the Polaroid Splash II features auto flash, auto film load, auto advance and rewind to make picture-taking a snap. The camera also includes an auto power off feature to help conserve battery life, as well as a 27mm, 2 element high-quality optical lens and auto flash for optimal picture quality and lighting for easy underwater photography - all delivered at an affordable suggested retail price of $24.99. A stylish and rugged camera, the Polaroid Splash II features a metallic silver body encased in a clear waterproof housing accented with a blue grip for a sporty look. The Polaroid Splash II waterproof 35mm camera is expected to be available the first quarter of 2005. It comes complete with the camera, waterproof housing, sports strap, and pouch for a suggested retail price of $24.99. For more information, see the Concord Camera Corp. web site: http://www.concord-camera.com. About Concord Camera Corp. Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS) and 35mm cameras. Concord markets its cameras worldwide under the trademarks POLAROID, JENOPTIK, CONCORD and CONCORD EYE Q through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom, France and Japan and through independent sales agents. Products manufactured by Concord are manufactured in its vertically integrated manufacturing facilities in the People's Republic of China. The POLAROID trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. The JENOPTIK trademark is owned by Jenoptik AG and is used by Concord under license from Jenoptik AG. CONCORD and CONCORD EYE Q are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries. Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change. [ Back To TMCnet.com's Homepage ]