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Venture Catalyst Announces New Vice President of Software Engineering & Services
[September 20, 2004]

Venture Catalyst Announces New Vice President of Software Engineering & Services

SAN DIEGO --(Business Wire)-- Sept. 20, 2004 -- Venture Catalyst Incorporated ("VCAT") (OTCBB:VCAT), announced today that gaming technology executive David Teague is joining VCAT as Vice President of Software Engineering & Services for Mariposa, VCAT's marketing, customer relationship management and business intelligence software system. David will lead product development and software client services at VCAT's new Las Vegas office.



With 24 years of experience developing software and managing Information Technology operations, Teague is a seasoned executive in the gaming and technology industry. He brings extensive experience in software development, IT operations, networking, infrastructure, and technical services. Teague has an impressive background that includes high level IT positions at Boomtown Casino Hotel, Inc., Caesars World, Inc., and most recently as Vice President of Information Systems for Isle of Capri Casinos, Inc., which has several national and international gaming locations in the United States, United Kingdom and the Bahamas.

"With David's software development and casino IT expertise, we believe we are better positioned to keep Mariposa well ahead of the competition. David has spent his career utilizing technology to help gaming operators increase revenues and that is one of the primary objectives of Mariposa. We are thrilled that David is joining our team because we believe he is a perfect fit for Mariposa," said Greg Shay, President and COO.


Mariposa is an award winning software product that provides a fully integrated marketing and business intelligence system for the gaming industry. Developed to work in conjunction with existing player tracking, slot accounting and other data collection systems, Mariposa dramatically improves the way casinos do business. By providing gaming properties with tools to create, execute and track sophisticated multi-channel, targeted marketing campaigns, as well as analyze both customers and products on the casino floor, we believe that Mariposa can help increase revenues and operating efficiency significantly. Mariposa consists of a proprietary modular suite of applications, including Campaign Management, Data Visualization, with easy-to-read mapping features, Data Warehouse, including "Predictive Modeling," and a Player Contact System.

Mariposa is currently in use at the Barona Valley Ranch Resort & Casino in San Diego, and the Hard Rock Hotel and Casino in Las Vegas. Mariposa was recently licensed to the Greektown Casino in Detroit as well as the Stratosphere Casino Hotel & Tower and Arizona Charlie's Boulder and Arizona Charlie's Decatur in Las Vegas.

VCAT is a provider of consulting services and technology in the gaming and hospitality market. VCAT is headquartered in San Diego.

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