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1-800-GET-VOIP Number Just Released for Local or Regional Licensing
For Immediate Release
In the Race For First Mover Advantage, VOIP Providers Have a New Weapon:
1-800-GET-VOIP Number Just Released for Local or Regional Licensing
New York, NY � September 14, 2004 � As the VOIP revolution continues to excite Wall Street, VOIP providers are searching for a powerful tool to help build market share and gain first mover advantage. Primary Wave Media, LLC, is now offering what might be the magic bullet: the easy-to-remember toll-free telephone number 1-800-GET-VOIP, just released for licensing in locales and regions throughout North America. Cable operators, telephone companies and other providers offering VOIP services can now own the exclusive right to market, advertise and receive calls directly from 1-800-GET-VOIP within their own geographic markets.
�Using an industry-defining, memorable phone number that consumers can call to order VOIP services gives VOIP providers a strong competitive advantage,� states Gregg Hamerschlag, President/CEO of Primary Wave Media. �We have had a very strong response from some of the biggest names in the VOIP industry, which tells me that the timing is right for 1-800-GET-VOIP.�
As VOIP services have quickly become commoditized, even before they�re fully available, marketing, branding, and price will be among the key differentiators of consumer and business VOIP providers. �Based on the wide array of new entrants into the VOIP space, from cable operators to telephony behemoths, consumers will be overwhelmed by their choices. Something as simple as the phone number can help tip a customer�s decision toward that one provider that is able to break through the marketing clutter,� says Hamerschlag.
Additionally, 1-800-GET-VOIP immediately answers the three most important questions in advertising by telling the consumer WHAT service a company provides, WHO they are, and HOW they can be reached. Vanity numbers like 1-800-GET-VOIP have proven to encourage up to 14 times more calls than numeric numbers when advertised.
Current technology allows Primary Wave Media to license the number exclusively by geographic region and have each call routed automatically to ring to the licensee�s call center closest to the caller.
More information about licensing arrangements for 1-800-GET-VOIP, available territories and rates, can be obtained from Gregg Hamerschlag at (914)747-2562 or gregg@primarywave.com or by visiting www.primarywave.com.
Contact:
Gregg Hamerschlag
Primary Wave Media, LLC
914-747-2562 (voice)
914-741-5350 (fax)
gregg@primarywave.com
www.primarywave.com
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