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Salesnet Only On-Demand CRM Application Recognized for SFA Leadership by CRM Magazine
SAN FRANCISCO --(Business Wire)-- Sept. 8, 2004 --
Salesnet Named CRM Market Leader; Delivering Industry-Leading ROI, Flexibility, And Powerful Process Alignment
Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, today announced that it has received the unique distinction from CRM Magazine as being the on-demand CRM vendor demonstrating the highest leadership in providing cutting-edge capabilities and functionality in the Sales Force Automation (SFA) category. As a pioneer and founding member of the on-demand CRM industry, CRM Magazine's recognition reinforces Salesnet's core commitment to delivering products and services designed to help large enterprise customers.
"Salesnet is clearly the strongest player in the marketplace for companies that have a structured sales methodology," said CSO Insight's partner Jim Dickie in the September 2004 issue of CRM Magazine. Dickie fully embraces and understands the business value for companies to have a formal sales methodology in place. In a recent survey of 1,337 sales organizations, CSO Insights reported that, by consistently reinforcing successful sales processes, salespeople achieve a 17 percent higher quota attainment, compared to those sales organizations that lack a formal sales methodology.
Salesnet has always supported the power of process, with the crux of its application being its patent-pending workflow technology. In addition, Salesnet has several partnerships with methodology companies, including the availability of specific editions designed to fully support CustomerCentric Selling(R) and Integrity Selling(R).
"We appreciate that CRM Magazine has recognized our leadership position in delivering on-demand sales capabilities that drive real business value," said Mike Doyle, chairman and CEO of Salesnet. "As a result of our commitment to delivering excellence in our products and services, our customers have significantly increased cross- and up-sell opportunities, witnessed generous improvements on revenues, and substantially elevated the overall performance and productivity of their sales teams. Better salespeople equals better sales, and that's the nirvana that we deliver as a sales-focused CRM solution."
Salesnet was the only on-demand CRM named as a Market Leader in the SFA category this year. CRM Magazine evaluated Salesnet based on a combination of weighted criteria, including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. Additionally, the publication examined specific areas where Salesnet had excelled this past year, including a thorough review of the following key initiatives that were instrumental in furthering the company's leadership position:
-- First Industry-Specific On-Demand CRM - Salesnet's out-of-the-box editions for Telecom Services, Commercial Lending, and Advertising/Media Sales, preconfigured with proven industry processes that define, guide, and track sales success.
-- Unique On-Demand CRM Learning Center - Named mySalesnet, this online knowledge center provides customers with dedicated resources for accelerating deployment, ROI, and business success.
-- First OEM/Private Label On-Demand CRM - Salesnet can be immediately deployed by a partner and bundled into their own offering, making it easier for all end users to leverage enhanced performance and features of existing business applications because they are now working with truly embedded systems. This eliminates redundancy and the execution of manual tasks, while increasing collaboration and productivity among teams.
Salesnet has received several recent accolades, including this year's CRM innovation award from Customer Inter@ction Solutions Magazine; special recognition as the only on-demand CRM company to be named as a "must-have" technology from Open Systems Advisors (OSA); and was singled out by eWEEK Magazine as the CRM service uniquely designed to improve the sales cycle and help salespeople sell better.
About Salesnet
Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more. Since 2000, Salesnet's hosted CRM solutions have served as proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank, Staples, and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), and integration-as-a-service(TM), to offer products and services designed to drive the fastest return on investment (ROI) in the CRM industry. Salesnet, headquartered in Boston, provides additional information on its products and services at: www.salesnet.com/sp/e.asp?id=144.
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