| [September 07, 2004] |
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Bigfoot Interactive Quarterly Benchmark Results Highlight Strong Growth and Performance across Key Categories
NEW YORK --(Business Wire)-- Sept. 7, 2004 -- Balance Transfer Messaging from Financial Services Organizations Shows Significant Growth, Media Campaigns Gain Interest with Jobseekers and Overall Delivery Rates Remain High
Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the release of its quarterly vertical benchmark analysis for email communications campaigns launched over Q2 2004. Findings compared with the same quarter last year (Q2 2003) reveal a dramatic increase in the number of balance transfer messages successfully delivered by financial services organizations. Overall delivery rates remained strong and consistent at 92% across all Q2 2004 campaigns.
The comparable volume of balance transfer offers successfully delivered by Bigfoot Interactive dramatically increased by 61% over the same quarter last year (Q2 2003). Low interest rates and competitive market share strategies continue to drive the increasing volume of balance transfer offers.
Jobseekers drove significant activity within media campaigns in Q2 2004. Media promotional email campaigns showed the strongest increase in unique CTR performance over the same period last year, up 108.9% to 4.5%, primarily due to interest in career fair promotions offered by leading daily newspapers. Unique CTR for Media service messaging grew 82.2% compared to the same period last year to 8.9% due to the growth of relevant service-oriented messaging, including job alerts that successfully extend and automate traditional classified job search efforts to the email channel.
"With more than one year of historical data, we are beginning to see predictive communication and execution trends emerge across all leading verticals. These trends help Fortune 2000 companies leverage market opportunities, automation efficiencies, relevance and benefit-oriented calls to action," said Al DiGuido, CEO of Bigfoot Interactive. "Our clients will be able to use this data in combination with advanced analytics, automation and competitive intelligence tools to further improve their customer relationships and marketing ROI through strategic email initiatives."
Year Over Year Performance Highlights Across Key Business Segments (From Q2 2003 to Q2 2004):
Financial Services - Over the same period last year, there was slight drop in the average unique CTR of service messaging to 16.7%, yet this same service messaging had an 11.7% increase in unique open rates to 47.6%, primarily due to banking/billing alerts, where recipients open the email, but do not need to click-through to receive the anticipated information.
Automotive - Comparing Q2 2004 to Q2 2003, unique CTR for Automotive campaigns remained strong across all message types; overall automotive messages average CTR was up 1.8% to 19.8%. Average unique CTR for editorial automotive messages stayed constant at 19.3% and promotional messages were boosted 1.8% to 20.1%.
Retail - Promotional retail messages held steady at 3.7% compared to the same period last year, supported by the continued success of sales focused promotional events, and the growth of Lifecycle/occasion specific communications, such as bridal registries and wish lists.
Findings from the Q2 2004 trend analysis were aggregated from Bigfoot Interactive's automated email technology platform, DREAM(SM) (Direct Response Email Application Manager) and were based on all retention-based mailings from April1, 2004 through June 30, 2004. Individual campaign results can dramatically vary based on audience, creative, subject line/offer and more. For further information on the Q2 2004 benchmark data, please contact Beth Torrie at btorrie@bigfootinteractive.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.
Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post. Newsweek Interactive, and MCI. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
Bigfoot Interactive, DREAM, and the Bigfoot Interactive logo are trademarks, service marks or registered trademarks of Bigfoot Interactive in the United States and other countries.
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