[October 19, 2004] Fantasy Football on the Fly by Jarod Wada Fantasy football season is heating up, and now sports fans can satisfy their need for Football stats on the go. There are a variety of new mobile video applications that are very interesting to both consumers and investors. One of these companies is V*Star, inc. which has partnered with sports data content providers and Sprint PCS to deliver real-time sports news, stats, and information right to your cell phone. This is one of the many applications that is helping to grow the mobile video market. The avid sports fan is the ideal customer segment to target for streaming video and other mobile broadband applications… and SportsTracker is a logical next step. Most importantly, in fantasy league enthusiasts and active sports bettors, you have a significant population of technology early-adopters who are willing to pay for such a service. Using V*Star’s 1KTV browser technology, SportsTracker delivers up-to-the-minute scores and Pro Football news, including league-wide stats and standings to Java-enabled PCS Vision Phones. SportsTracker also provides complete coverage of all other major sports, including college football, major league baseball, motorsports, Basketball, Hockey, and golf. SportsTracker delivers minute-by-minute updates on each and every regular and post-season Pro Football game, providing not only the score, but also time left in the period, who has possession, and down. Fantasy League participants can track their team’s individual players all season long with a bookmarking feature. Based in Southern California, V*STAR is a private company that has a suite of video products, including 1KTV, SportsTracker, The Spot Reality Television, and The National Enquirer Tabloid News. Mobile Video is a very nascent, fragmented industry, but several analysts feel that this will develop into a major market which will help supplement Mobile carrier’s Average Revenue per User (ARPU). IT Consultancy, The ARC Group, projects that by 2008, 250 million consumers worldwide will be watching some form of mobile video, generating $5.4 billion in annual revenues. In addition, IMS Research forecast that by 2010, 120 million people worldwide will be viewing TV over cellular services. You can check out www.1ktv.com for more information. Jarod Wada is a Director in FTI Consulting’s Telecom Practice [ Back To TMCnet.com's Homepage ]