[October 13, 2004] Jupiter Webinar ''Measuring Conversion: Benchmarking Retail Effectiveness'' Sponsored by Omniture --(Business Wire)-- Omniture -0- *T WHAT Jupiter Webinar "Measuring Conversion: Benchmarking Retail Effectiveness" Sponsored by Omniture Site conversion rate is one of the most commonly used Web site metrics among retailers that responded to a JupiterResearch executive survey. However, the inconsistency with which retailers measure it is confusing and inhibits intelligent benchmarking. WHO Patti Freeman Evans, Analyst, JupiterResearch Eric T. Peterson, Analyst, Site Technologies and Operations, JupiterResearch JupiterResearch Analysts Patti Freeman Evans and Eric T. Peterson will present strategies for measuring conversion rates and showcase how retailers can use them to benchmark the effectiveness of their online business. Participants will learn: -- Strategies for retailers to calculate general site conversion rates -- Appropriate methods to standardize overall conversion rate measurement across the retail industry -- Best practices for using Web site metrics to improve conversion rates WHEN October 13, 2004 - 11:00 a.m. PT, 2:00 p.m. ET REGISTER Space is limited. Registration is FREE for qualified attendees. To sign up, please go to http://www.jupiterwebevents.com/webinars/0410retail/. *T About Jupiter Webinars Jupiter Webinars are objective, educational Web conferences focusing on IT and Internet related business issues. Each Webinar runs approximately 45 to 60 minutes in total, and integrates a PowerPoint presentation with audio offered via teleconference or streaming over the Internet. About Omniture Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence web commerce leaders and innovators that drive business decisions to increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and Hewlett-Packard. www.omniture.com [ Back To TMCnet.com's Homepage ]