[October 12, 2004] Sorrent Appoints Albert A. ''Rocky'' Pimentel Executive Vice President and Chief Financial Officer SAN MATEO, Calif. --(Business Wire)-- Oct. 12, 2004 -- Leading Mobile Publisher Hires Prominent Executive to Lead Worldwide Financial Operations Sorrent, Inc., a leading creator and global publisher of mobile entertainment, today announced the appointment of Albert A. "Rocky" Pimentel as executive vice president and chief financial officer. As an eminent financial executive renowned for advising and negotiating successful mergers, acquisitions and initial public offerings, Mr. Pimentel will direct the financial policies and functions of Sorrent worldwide. Mr. Pimentel joins Sorrent from Zone Labs where, as executive vice president and chief financial officer, he oversaw the company's successful negotiation and merger with Check Point Software. Prior to Zone Labs, Mr. Pimentel was a partner with Redpoint Ventures, where he managed the firm's operational activities, business development and new investment development. "Rocky embodies the attributes that Sorrent values, and with his background and experience, we expect Rocky to make a significant contribution to the future of Sorrent," said Greg Ballard, chief executive officer, Sorrent. "Rocky's reputation as a visionary, combined with his demonstrated ability to successfully lead companies' financial operations over the past 25 years, make him the perfect addition to our existing management team." Mr. Pimentel's career has also included leadership positions with WebTV Networks, where he was senior vice president and chief financial officer (acquired by Microsoft, Nasdaq: MSFT); LSI Logic Corporation, where he was senior vice president and chief financial officer; and Momenta Corporation, where he was vice president and chief financial officer. Mr. Pimentel was a member of the founding management teams of Seagate Technology (NYSE: STX), a NYSE-listed Global 500 developer, and Conner Peripherals, Inc., which was acquired by Seagate in 1996. "Sorrent's experienced management team, unique market position, and the exciting time in the wireless industry all contributed to my decision to join the company," said Pimentel. "I look forward to working with the team to build and create new opportunities for Sorrent." Mr. Pimentel has also held board of director positions with Livingston Communications, where he advised the company's sale to Lucent Technologies for more than $1 billion; and with Crossworlds Software, where he assisted in the sale of the company to IBM for approximately $250 million. About Sorrent, Inc. Sorrent is a leading creator and global publisher of wireless entertainment. Sorrent's critically-acclaimed content features single and multiplayer games, based on original and licensed properties, including an award-winning suite of FOX Sports titles. Sorrent has developed a proprietary technology infrastructure that delivers graphically rich, fast-paced mobile games on more than 100 Java and BREW-enabled handsets. With offices in San Mateo, California and London, England, the company's extensive distribution network includes all of the U.S. wireless carriers, as well as some of the largest carriers around the world. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com. Sorrent, Inc. is a trademark of Sorrent, Inc. [ Back To TMCnet.com's Homepage ]