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Research and Markets: Fascinating New Findings on E-mail Marketing DUBLIN, Ireland --(Business Wire)-- Oct. 8, 2004 -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of E-Mail Marketing, 2004 to their offering.In the US alone, 88% of adult Internet users have personal e-mail accounts. Further, 46% of them have e-mail access at work. Added together, this report estimates that 147 million people across the country use e-mail, almost every day. This E-Mail Marketing report analyzes the evolving attitudes toward e-mail, both by the users and recipients of e-mail messages and e-mail marketers. Everyone has an opinion -- and the opinions are changing fast. The one thing no one argues about is that e-mail is everywhere. Almost everyone uses it. A Pew Internet and American Life Project survey found that 91% of Internet users between the ages of 18 and 64 send or read e-mail, and an even higher number of users ages 65 or older do the same. The only other activity to even approach e-mail's popularity is using a search engine to find information. Unfortunately, a few spammers are abusing e-mail and everyone is affected. The E-Mail Marketing Report Addresses These Critical Issues: - E-mail's strengths - E-mail's weaknesses - The e-mail universe -- size, volume and types - How individuals use e-mail - How companies manage e-mail - Successful e-mail marketing strategies - How to increase e-mail marketing effectiveness - The impact of cross-channel marketing - The value of permission marketing - How to maintain in-house lists - The importance of privacy - How to measure results - The real cost of spam - And many more... Here is an example of the types of unbeatable statistics and analysis that fill the report: Profitability Factors -Despite the crippling nature of spam, and the sometimes-overwhelming impact of escalating e-mail volume, e-mail marketing remains highly profitable, most notably when used for customer retention. Research from Quris indicates that loyal e-mail subscribers -- that is, the 40% of customers "who would go out of their way to patronize a company whose permission e-mail programs they like" -- make more purchases and spend more online than those customers who do not feel the same loyalty. -This study from the Denver-based e-mail marketing company indicates that while building a robust permission-based list is the key first step, the quality of marketing e--mail contents might be the most important signifier as to whether or not the messages produce profits. -The following positive indicators for e-mail marketing come from the DMA, perhaps giving them even greater weight considering the DMA is an organization that has been traditionally focused on offline media. -While the DMA research looked at revenues per contact not only across media but across industries as well, the DoubleClick chart below focuses on average e-mail revenues for retail and catalog companies -- two of the biggest players in e-mail marketing. In this case, while revenues per e-mail peaked at $0.30 during Q2 2003, they remained relatively stable at $0.26 per e-mail during the second half of 2003. Get All the Information on E-Mail -- All in One Report With data aggregated from a broad range of marketing and research firms, including Advertising.com, DoubleClick, EmailLabs, Forrester Research, Harte-Hanks, Intelliseek, Ipsos, NOP, Quris and Shop.org/BizRate. For more information visit http://www.researchandmarkets.com/reports/c5528 |
