[October 07, 2004] FindWhat.Com and Verizon Information Services Expand Online Services Relationship FORT MYERS, Fl. --(Business Wire)-- Oct. 7, 2004 -- SuperPages.com Pay-Per-Click Ads to be Distributed on FindWhat.com Network FINDWHAT.COM, INC. (NASDAQ:FWHT), a leading developer and provider of performance-based marketing and commerce enabling services, today announced that it has expanded its online services relationship with Verizon Information Services, the nation's leading yellow pages provider and the nation's number 1 Internet directory. Under the terms of the extended agreement, SuperPages.com (http://www.superpages.com) local and national pay-per-click ads are to be distributed throughout the FindWhat.com Network(TM) and are available as added advertising content for other FindWhat.com private label partner programs. The multiyear agreement is an extension of Verizon Information Services' initial relationship with FindWhat.com, Inc., announced in December 2003, with FindWhat.com Private Label providing the technology and business operations expertise to support pay-per-click advertising services. "The expansion of our relationship with Verizon shows how FindWhat.com Private Label offers more than pay-per-click technology solutions," stated Rick Szatkowski, SVP/GM of the FindWhat.com Network/Private Label division of FindWhat.com, Inc. "Integral to the success of our private label service is access to our distribution expertise and partner relationships - both distribution partners on the FindWhat.com Network and large private label partners. Our ability to recognize the respective strengths of each of our partners allows us to bring together the very best features and functionality of an all-in-one cohesive offering that maximizes value for our partners, for our partners' customers and for FindWhat.com. As an example, working closely with Verizon we have bridged the gap between free-form general web search and the structured category-based environment of the YP/IYP publishers, allowing us to match prospective buyers on the FindWhat.com Network with the most relevant advertisers from Verizon." With SuperPages.com advertisements added to FindWhat.com advertisements, FindWhat.com Network distribution partners benefit in several ways: more ad content covering more of their users' interests; a more robust local search option that complements FindWhat.com's new pay-per-call(1) advertising service; and as a result, additional revenue opportunity and higher retention of their end-users with expected increases in frequency of visits, page views and time spent at their sites. FindWhat.com private label partners can benefit by having immediate ad content for their implementations, as they continue to expand their own advertiser bases. SuperPages.com advertisers will benefit from the added exposure for their ads and additional leads for their businesses. "By joining FindWhat.com's distribution network, SuperPages.com now offers its advertisers greater opportunities to be found by consumers completing relevant local or general searches," said Scott Laver, president - Verizon Information Services Internet Division. "Online search is becoming a part of everyday life for most Americans, and we want to be everywhere users are looking for products and services. FindWhat.com's expertise and network help us get there." About FindWhat.com, Inc.(R) FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and then retaining those customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click and pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network(TM) in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva(R), a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available on the Company's website at http://www.FindWhat.com. Forward Looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com's actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein. (R)Registered trademark of FindWhat.com, Inc. (TM)Trademark of FindWhat.com, Inc. (1)Pay Per Call trademark of Ingenio, Inc. All other trademarks property of their respective owners [ Back To TMCnet.com's Homepage ]