| [October 05, 2004] |
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Industry Executives Fill Roster for CTIA Educational Sessions; Three Tracks Focus on Enterprise, Entertainment and Emerging Opportunities in Wireless
WASHINGTON --(Business Wire)-- Oct. 5, 2004 -- Today, CTIA- The Wireless Association(TM) announced the speakers and session details for three educational tracks scheduled at CTIA WIRELESS I.T. & Entertainment 2004, October 25-27, 2004 in San Francisco. Attendees to the CTIA educational tracks will discover a broad array of topics examining all aspects of wireless adoption with commentary from executive-level industry speakers and focus on enterprise, entertainment and emerging opportunities in wireless.
"Whether you are looking to integrate wireless to save your business time and money or you're trying to get a jump on the future of entertainment content and applications, you can find the information and connections you need at CTIA WIRELESS I.T. & Entertainment 2004," said Steve Largent, President & CEO of CTIA. "This show is the best place to gain an intense level of mobile data education, hear from the most elite industry executives and uncover the latest and greatest technologies available."
Sessions and speakers for the CTIA WIRELESS I.T. & Entertainment 2004 educational tracks will include: -0- *T Device Decisions and Management Oct. 25, 2004 from 1:00 PM to 2:30 PM Room Number: 3001 Supporting a mobile workforce can require deploying a wide range of and hardware. And while wireless devices have become vital productivity tools for individuals, most wireless devices are not yet an integral part of the enterprise IT environment for a variety of reasons. Still, devices are proliferating within the enterprise, as they are among individuals, and IT managers are facing a host of issues: How do you choose the "right" device for the job? Do you take a task-based or application-based approach? How much flexibility and functionality do users need? How often will IT have to revisit device decisions? How do you manage upgrades? Security? Inventory? In this session, learn how to choose and manage the right tool for the job in the fast-changing world of wireless devices. Moderator: Derek Kerton - Principal, The Kerton Group Speakers: Nikhil Deshpande - Director, Business Development, Systems Technology Lab, Corporate Technology Group, Intel Thomas M. Erskine - Vice President, Product Development and Marketing, bcgi Dale Gonzalez - Chief Technology Officer, Air2Web Laurie Lamberth - Director, Business Development, Nextel Communications Dan Schieler - Vice President Sales, Americas and Worldwide OEM, Sierra Wireless, Inc. Ken Wirt - Senior Vice President Worldwide Marketing, palmOne Enterprise Mobility Workshop Oct. 25, 2004 from 1:00 PM to 4:30 PM Room Number: 3002/3004 This workshop will address the challenges and opportunities associated with the development and deployment of wireless data solutions within the Enterprise. Target attendees will be enterprise IT professionals and enterprise-grade applications developers either considering or already actively deploying wireless solutions within their enterprises. The workshops will address: Trends in Productivity Applications, Wireless Networks Technology Roadmap, Device Technology Roadmap, Application Development Environments, Integration & Implementation Issues, and Security. Moderator: Steve Brumer - President and Chief Executive Officer, Wireless Rain Speakers: Erik Anderlind - Distinguished Member of Technical Staff, Lucent Technologies Jim Clary - President and Co-founder, MI Corporation Mike Coop - Vice President, Field Operations, Cranite Systems Christopher Couper - Chief Technology Officer, IBM John Dolan - Vice President, Mobile Strategy, Oracle Corporation Bruce Jackson - President, EMSAT Brian Modoff - Managing Director, Deutsche Bank Andy Seybold - President, Outlook 4Mobility Chris Tyburski - Chief Technology Officer and Vice President, Product Development, AppForge, Inc. Roberta Wiggins - Research Fellow, The Yankee Group Andrew Willett - Senior Vice President, NetMotion Wireless Emerging Technologies in Wireless Oct. 25, 2004 from 3:00 PM to 4:30 PM Room Number: 3001 An overview of the various technologies that are making inroads into the wireless landscape, both complementary and disruptive, and find out what impact they will have on enterprise wireless investment decisions. Examples of technologies that will be discussed include Wi-Fi, WiMax, RFID, PTT, mesh networks, ZigBee, VoIP, IPv6, WLAN-WWAN convergence and more. Moderator: Kirk Parsons - Senior Director, Wireless Services, J.D. Power and Associates Speakers: Ronny Haraldsvik - Vice President, Global Communications and Marketing, Flarion Technologies Dean Knuth - National Manager, Wireless Solutions, Northrop Grumman Mission Systems Clint McClellan - Senior Director, Marketing, QUALCOMM Alan Pritchard - Vice President, UMTS / GSM, Nortel Networks Carsten Tilm - Director, Wireless Connectivity Operations, Freescale Semiconductor Gene Wang - Chairman and Chief Executive Officer, Bitfone Wireless Solutions Workshop Oct. 26, 2004 from 1:00 PM to 2:30 PM Room Number: 3001 What solutions can I implement today? This workshop utilizes a series of presentations detailing real-life implementations of wireless enterprise-grade solutions that can be deployed today in a wide range of areas. Moderator: Mark Keeley - Managing Partner, Telecom/High Tech Practice, DiamondCluster International Speakers: Jud Bowman - Chief Operating Officer, PowerByHand, Inc. Saul Kato - Chief Executive Officer, WideRay Corporation Christian Kotscher - Solutions Executive, Global Wireless eBusiness, IBM Martyn Mallick - Unwired Solutions Evangelist, iAnywhere Solutions, A Sybase Company Robert Smith - President and Chief Executive Officer, Aligo, Inc. Scott A. Stone - Chief Operating Officer, Padcom, Inc. Identifying ROI in Wireless Implementations Oct. 26, 2004 from 3:00 PM to 4:30 PM Room Number: 3001 In what way and by how much can the deployment of wireless wide area connectivity contribute to a company's bottom line? How can wireless deployments maximize the productivity of workers on the road? How can you minimize the costs and employee hours required to deploy and support mobile solutions? What frameworks and methods are available for estimating the costs and savings? This panel will take a hard look at the issues surrounding the calculation of wireless ROI, including some real world examples from IT professionals who have rolled out wireless systems. Moderator: Bob Egan - President, Mobile Competency Speakers: Rajeev Chand - Senior Equity Analyst, Wireless, Rutberg & Co. Rob Kermode - General Manager, Sprint Managed Mobility Services, Sprint Leonard Loventhal - Executive Vice President - Loan Manager, Hawaii HomeLoans, Inc. (HHL) Greg Smith - Senior Vice President, Enterprise Division, TeleCommunication Systems, Inc. Kent Thexton - President and Co- Chief Executive Officer, SEVEN M2M Communications Oct. 26, 2004 from 3:00 PM to 4:30 PM Room Number: 3003 More and more, Enterprises are coming to realize substantial economic benefits from the use of machine-to-machine communications over mobile phone networks. The analyst firm Gartner estimates as many as 160 million such M2M connections by 2007. Today, M2M solutions can be found in a wide variety of settings, including in harsh outdoor and marine environments, in restaurants and retail stores, and on factory floors. This panel will investigate some of the success stories behind this burgeoning technology, including vehicle location, asset tracking, security, sales and payment to vending machines, and many more. Find out how implementing a M2M solution can be both cost-efficient and productivity enhancing for your business. Moderator: Jean Barrette - General Manager, Bell Accelerator Speakers: David Brandos - President, Boatracs Dean Fledderjohn - General Manager, M2M Business Segment, Kyocera Wireless Corp. Dick Gossen - Chief Executive Officer, Aeris.net Benson Hougland - Director, Technical Marketing, Opto 22 Charles Nelson - President, Cingular Interactive, Business Unit of Cingular Jeff Smith - Chief Executive Officer, SensorLogic, Inc. Platforms for Mobile Entertainment Oct. 25, 2004 from 1:00 PM to 2:30 PM Room Number: 3005 This panel is designed to help mobile content publishers make sense of the confusing array of competing client platforms from device middleware (Java and BREW) to mobile operating systems (Palm, Symbian, Windows), MMS, and others such as Flash. Moderator: Seamus McAteer - Senior Analyst, MMetrics Speakers: Matt Golden - Vice President, Business Development and Co-founder, Tira Wireless Ron Mandel - Chief Architect, Developer Products, Openwave Systems Chris Ruff - Vice President, Marketing and Product Development, UIEvolution Mike Wehrs - Director, Technology & Standards, Microsoft Windows Mobile Mike Yuen - Director, BREW Developer Relations, QUALCOMM Internet Services Wireless Content: Is the Glass Half-Full or Half-Empty? Oct. 25, 2004 from 1:00 PM to 2:30 PM Room Number: 3003 Over the past 18 months, the wireless content industry has experienced positive trends in consumer adoption and use - but is the glass half-empty or half-full? This session will feature prominent representatives of the mobile content ecosystem, including content originators, aggregators, enablers, and distributors. The panel will examine critical success factors within each segment of the ecosystem and address how this interdependent group can work more effectively to accelerate the pace of consumer adoption and use of mobile content services. The comments of the panel will be vetted by the highest authority - the consumer - as the panel will feature a "typical" mobile content user, whose perspective is sure to be of interest. Moderator: Ray DeRenzo - Vice President, Business and Market Development, Telephia Speakers: Thomas Gewecke - Senior Vice President, Digital Services, Sony Music Evan Krauss - Senior Director, Mobile Services, Yahoo! Inc. Brian Levin - Chief Executive Officer, Mobliss Paul Palmieri - Executive Director, Business Development & Programming, Verizon Wireless Nada Usina - General Manager/Director, Entertainment & Media, North & South America, Nokia Mobile Marketing: Reaching Critical Mass Oct. 25, 2004 from 3:00 PM to 4:30 PM Room Number: 3003 The mobile medium has reached critical mass in Europe and Asia, and is rapidly building in North America. No longer can marketers ignore the results of mobile marketing campaigns, which dwarf the results of email marketing and traditional direct mail. This session explores the whys, whens, hows, dos and don'ts of mobile marketing, as well as some of the unique ways in which the medium can be used. Discussions of best practices and case studies will be key components. Moderator: Mark Desautels - Vice President, Wireless Internet Development, CTIA Speakers: Adam Flick - Director of Marketing, Sony Pictures Mobile, Sony Pictures Digital Networks Boris Fridman - Chief Executive Officer, Crisp Wireless Jeffrey Glass - Chief Executive Officer, m-Qube Harry Kargman - Chief Executive Officer, Kargo Michael Kurtzman - Managing Director, Media & Entertainment, Mobileway-InphoMatch Steve Wood - Chairman and Chief Strategy Officer, Wireless Services Corp. Multimedia Entertainment Services for Mobile Oct. 25, 2004 from 3:00 PM to 4:30 PM Room Number: 3005 The third screen is being born inside mobile phones. Imaging, video, music, audio, user-created content, chat, blogging, motion pictures, all produced exclusively for mobile phones. This session will examine the issues involved in the creation and delivery of multimedia content expressly for mobile consumers. Moderator: Ralph Simon - Chairman, Mobile Entertainment Forum - Americas Speakers: Mike Barlow - Chief Executive Officer, PacketVideo Network Solutions, Inc. Alexander Bloom - Associate Director, Programming, Verizon Wireless Manish Jha - Senior Vice President and General Manager, Emerging Media and Data Services, ESPN James F. Robinson - Chief Executive Officer and Founder, CinemaElectric Craig Shapiro - Executive Director, Wireless Services, Proteus Steven Spencer - Senior Vice President and Chief Technology Officer, UPOC Mobile in the Music Industry: Beyond Ringtones Oct. 26, 2004 from 1:00 PM to 2:30 PM Room Number: 3005 The strong and confirmed interest in mobile music for personal consumption and personalization, combined with the ever-improving wireless environment, paves the way for mobile music to expand beyond ringtones. But even as the technology continues to advance the audio experience for wireless users, much of the mobile music out there continues to be produced and packaged through cookie-cutter ringtone deals. This panel will take a critical look at what's missing in the mobile music scene today. Hear from participants in foreign markets, like Korea and Europe, where mobile music services have advanced far beyond ringtones, as well as about how more creative business models and emerging technology can help drive demand. Moderator: Tracy Ford, Editor and Associate Publisher, RCR Wireless News Speakers: Bryan Biniak - Senior Vice President and General Manager, Mobile, American Greetings Interactive Ted Cohen - Senior Vice President, Digital Development & Distribution, EMI Music Bill Diggins - Founder, DiggIT! Entertainment Vern Poyner - Chief Executive Officer, Ztango Thomas Ryan - Mobile Music Consultant, Virgin Mobile USA Yishay Waxman - Director, Comverse Multi-Player Gaming: How We Get There From Here Oct. 26, 2004 from 1:00 PM to 2:30 PM Room Number: 3003 Gaming continues to grow in sophistication, and gamers' demands are ever increasing, from advanced graphics to endless game-play to multiplayer features. Multiplayer gaming has become an essential element of gaming, not the least for its social aspects. This panel will explore the challenges of incorporating multi-play into wireless gaming, including whether there is wireless connectivity technology available for multi-player mobile gaming, what options exist for short-range interactive play, which are the features that must be offered, how to grow the community, what multiplayer looks like in the future, how multiplayer games can radically revise the business models available to content creators and providers, and how best to maximize the revenue in the multiplayer gaming space, among other issues. Moderator: Matthew Bellows - Vice President, Mobile Entertainment, GameSpot, CNET Networks Inc. Speakers: Kevin Bradshaw - Senior Vice President, Content and Distribution, Kayak Interactive Corporation Anders Evju - General Manager North America, Digital Bridges Ltd Jason Ford - General Manager, Games, Sprint Robert Nashak - Vice President, Production, Sorrent Henk Rogers - President, Blue Lava Wireless Robert Sears - Director, Network Game Platform, Nokia Evolving Towards a Rich Messaging Environment Oct. 26, 2004 from 3:00 PM to 4:30 PM Room Number: 3005 This session includes discussions of SMS, MMS, IM (corporate and consumer), the role of presence, location, and IP in the evolution to a more unified and differentiated service offering. The role of standards will also be discussed. Moderator: Mark Lowenstein - Managing Director, Mobile Ecosystem Speakers: Himesh Bhise - Vice President and General Manager, AOL Mobile, America Online, Inc. Paddy Holahan - Chief Executive Officer, NewBay Software Skuli Mogensen - Chief Executive Officer, OZ Hank Skorny - Vice President, Product Management and Marketing, InfoSpace Richard Wong - General Manager, Messaging Products Group, Openwave Systems Inc Mahi deSilva - Senior Vice President and General Manager, VeriSign, Inc. Emerging Opportunities in Wireless Oct. 26, 2004 from 1:00 PM to 7:00 PM Room 3002/3004 This track will focus on identifying opportunities to build companies of scale in the wireless space. What consumer applications and services are carriers looking to deploy? What enterprise mobile needs are not being met by the established vendors? Will incumbent infrastructure and handset vendors be able to keep up with the pace of innovation? What will venture capitalists fund? These are some of the questions that this track will seek to answer through a series of panels that will bring together carrier/enterprise customers who are making purchase decisions and rollout plans for new products/services and VCs who are making funding decisions. Moderator: Neeraj Bharadwaj - Partner, Apax Partners Speakers: Jim Black - Vice President, Mobility and Wireless Architecture, Office of Corporate Strategy and Technology, Hewlett-Packard Joseph Ferra - Chief Wireless Officer, Fidelity Investments Norm Fjeldheim - Chief Information Officer, Qualcomm Muzibul Khan - Vice President, Product Management and Engineering, Samsung Mahesh PRASAD - President, Applications, Solutions and Content, Reliance Infocomm Limited, India Edward Paradise - Vice President and General Manager, Mobile Wireless Group, Cisco Systems Paul Reddick - Vice President, Business Development, Strategy, and Planning, Sprint James Straight - Vice President, Wireless Data Products & Business Development, Verizon Wireless Peters Suh - Director, Corporate Strategy, Vodafone Joseph Ziskin - Vice President, Solutions and Strategy, Global Telecommunications Industry, IBM *T
CTIA WIRELESS I.T. & Entertainment 2004 is the fastest growing wireless Internet and mobile data show in the industry. This year, it will take place at Moscone West in San Francisco, California, from October 25-27. Register now to network with industry leaders, regulators, technologists, media and analysts at the one place that draws the best of wireless - CTIA WIRELESS I.T. & Entertainment 2004. For more information, including registration, travel, housing and session details, please visit our Web site at www.ctia.org.
Note: Reporters interested in attending CTIA WIRELESS I.T. & Entertainment 2004 can register online for FREE MEDIA CREDENTIALS at www.ctia.org. For questions on registration, please contact Erin McGee at emcgee@ctia.org or by phone at 202.736.2980.
CTIA is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers.
www.ctia.org
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