TMCnet News
Research and Markets: Last Mile VoIP Incites Marketing Rivalry - The Real Battle for Dominance will be Under Way DUBLIN, Ireland --(Business Wire)-- Oct. 4, 2004 -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of Last Mile VoIP Incites Marketing Rivalry to their offering.As long distance and local phone providers wrangle over regulation and new technology, the real battle for the dominance in the last mile to homes and businesses - traversing over converged voice and data networks - will be under way. And the most important thing we know at the moment is that consumers and businesses alike are absolutely baffled about what VoIP emergence means for them. A new study, "Last Mile VoIP Incites Marketing Rivalry", explains how the "last mile VoIP" market is different from the regular VoIP market. It defines business and technical drivers, describes key players in the last mile VoIP market from a marketing perspective, and offers analysis of individual players' marketing tactics. Proliferation of the last mile VoIP is the beginning of another major battle for the integrated telecommunications service domination, as it is the enabling technology to potentially switch away some 150 million local telephony customers from the four largest telecom carriers in the world - Verizon, Qwest, SBC and BellSouth. Whether you are an over-ambitious telecommunications start-up or an incumbent giant, your winning options will largely depend on the product you offer, its price point, and the target market you need to persuade rapidly. As the VoIP market matures it is no longer an option for anyone interested in entering this lucrative segment to simply market themselves as a high tech wonder replacing your home phone Report Highlights: With Vonage-style offerings receiving major billing in the media, most everybody in the business world wants to understand how VoIP is relevant to what their firms do. This report is for anyone who wants to walk into VoIP-related situations with their eyes open. Using its proprietary methodology, Global analyzes VoIP service providers based on several factors, including: Attractiveness to Consumers, Potential for Growth, Quickness to React to Competitors' Offerings and Marketing Approach. This classification culminates in ratings assigned to all major last mile VoIP providers. The report includes a set of Competition Gap Analysis Maps, which illustrate positions occupied by major VoIP service providers in the last mile VoIP market based on Competitive Pricing, Similarity of Offerings, and Aggressiveness of Marketing Campaigns. The study contains a thorough analysis of each player's offerings including bundles and free features like call waiting, caller ID and call forwarding. The Plans Comparison Table illustrates in detail a full spectrum of existing offerings in the VoIP market. The same map covers business-oriented last mile VoIP offerings. The International Rates table compares international long distance rates offered by individual carriers to major destinations such as Mexico, China, India, Russia, Israel, Poland and the Ukraine. Having spent five years analyzing competition in the telecommunications industry, Global used its exhaustive knowledge of the marketplace to create a detailed profile of every major VoIP services provider. Executive summary, definition and methodology I Key findings II Executive summary III Methodology 1. LAST MILE VOIP ARRIVES 2. SERVICE PROVIDER opportunities and challenges faced 3. Competitive assessments of major VoIP providers 3.1 AT&T 4. MARKETING case study Appendix A: GLOSSARY For more information visit http://www.researchandmarkets.com/reports/c6824 |
