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DIRECTV and ALTERNA'TV Announce Dec. 1 Debut of NDTV Color Vision on DIRECTV PARA TODOS Programming Service EL SEGUNDO, Calif. --(Business Wire)-- Nov. 30, 2004 -- Top Dominican Station Expands DIRECTV's Spanish-language Programming DiversityDIRECTV, Inc., the nation's leading and fastest-growing digital television service provider, and ALTERNA'TV, an integral part of SATMEX, a leading satellite telecommunications provider in Latin America, today announced that NDTV featuring Color Vision, the top-rated channel in the Dominican Republic, will make its exclusive debut in the United States on the DIRECTV PARA TODOS(R) programming platform tomorrow, Wednesday, Dec 1. A family-oriented channel designed to meet the programming needs of Dominicans and other Latin Americans living in the United States, NDTV Color Vision offers the best shows produced in the Dominican TV market, including news, general entertainment, political analysis, magazines, soap opera classics, children's programming and late night TV. DIRECTV will be the exclusive U.S. digital satellite TV provider of the channel for four years and it will be available to all DIRECTV PARA TODOS customers on channel 424 at no additional cost. "By carrying NDTV Color Vision on the DIRECTV PARA TODOS service, we are able to serve the large and growing Dominican population in the U.S. with programming that provides a meaningful connection to their home country and culture," said Stephanie Campbell, executive vice president, Programming, DIRECTV, Inc. "Our goal is to continue to expand the diversity of DIRECTV PARA TODOS programming to serve as many segments of the U.S. Hispanic population as possible." "We are very pleased to launch an additional ALTERNA'TV channel with DIRECTV," said Juan Manuel Pinedo, executive vice president of SATMEX. "Through NDTV Color Vision and DIRECTV we are bringing their country home to the Dominican community in the United States." "NDTV Color Vision is a channel designed for Dominicans living abroad, particularly in North America," said Cesar Mazzotta, president of NDTV Color Vision. "Its programming offer includes the best shows from Color Vision, the top local station, and also content from other leading Dominican channels. NDTV is a valuable source of information and entertainment for Dominicans living in the United States." Among the shows available on NDTV Color Vision are: "Hoy mismo," the leading opinion and interview show offering insightful analysis of current issues and hosted by Cesar Medina; "Friendo y Comiendo," a live cooking show featuring local and international cuisine; "El Show de Mediodia," the traditional Dominican lunch time show featuring live music, comedy, current affairs and sports commentary; "Con Freddy...y punto," a live magazine show with Dominican TV veteran Freddy Beras Goico; "Hola Gente," a magazine and entertainment program with Tania Baez; and "Sabados de Corporan," a live entertainment magazine show hosted by Corporan de Santos, featuring music, humor and contests. Launched in October 1999, the DIRECTV PARA TODOS(R) service offers the most comprehensive Spanish- and English-language programming available at an affordable price. The service provides access to more than 50 Spanish-language channels(a) including sports, movies, music, news and educational networks and 215 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. (a) Includes English-language broadcast channels with alternate Spanish audio. About DIRECTV, Inc. DIRECTV is the nation's leading and fastest-growing digital multichannel television service provider with more than 13.5 million customers. DIRECTV, the Cyclone Design logo and DIRECTV PARA TODOS are registered trademarks of DIRECTV, Inc., a unit of The DIRECTV Group Inc. (NYSE:DTV). The DIRECTV Group is a world-leading provider of digital multichannel television entertainment and broadband satellite networks and services. The DIRECTV Group is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For more information visit www.directv.com. About ALTERNA'TV ALTERNA'TV, distributor of eight carefully selected Spanish language signals originated in Latin America, is designed to bring indigenous Latin American programming to U.S. DTH operators and cable head-ends directly from the countries where the programming originates and strengthen the cable head-ends Hispanic programming packages. ALTERNA'TV's programming offer ranges from documentary/cultural, arts, science, sports, news and political/social debates to movies, soap operas, music, children's programming and general entertainment. For affiliate sales please contact Mark Henderson from Castalia Communications at 770-396-7850. About NDTV COLOR VISION NDTV is a family-oriented channel that offers a collection of the best shows produced in the Dominican Television market. The foundation of the channel's programming is provided by Color Vision, one of the oldest, best-recognized, and currently the top-rated channel in the Dominican Republic. NDTV programming offer includes news reports, general entertainment shows, political analyses, magazine shows, soap opera classics, children programs and late-night shows. NDTV is operated by Nexus International Broadcasting Inc. which is dedicated to the creation, operation and commercialization of ethnic channels for the U.S. market. |
