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Sutherland India Expands NICE Implementations to Two New VoIP Call Centers
[November 29, 2004]

Sutherland India Expands NICE Implementations to Two New VoIP Call Centers

RA'ANANA, Israel --(Business Wire)-- Nov. 29, 2004 -- NICE Systems (Nasdaq:NICE), the global provider of advanced solutions that enable organizations to extract insight from interactions to drive performance, today announced that leading Indian outsourcer Sutherland, a user of NICE's advanced solutions, has decided to increase its number of NICE implementations by placing an order for the company's VoIP contact center solution, which will be utilized in two separate sites in Bombay and Chennai. This order is the latest in a series of contracts and reinforces the growing market acceptance and leadership of NICE's suite of solutions for VOIP environments.

Serving dozens of Fortune 100 Companies, Sutherland needed a solution that would maintain and increase their call center quality standards, reduce attrition, and lower costs. They also required a solution that would seamlessly integrate with sites operating in a hybrid (VoIP and TDM) environment.

The NICE solution will enable Sutherland to provide the companies it serves timely insight from their outsourced customer interactions, thereby driving performance by further increasing quality levels, and by lowering training and hiring expenses.


NICE will also help maintain a low total cost of ownership by seamlessly integrating with the Avaya and Nortel VoIP environments used by Sutherland, and by providing centralized administration from a single site.

"At Sutherland, we strive to provide exceptional contact center performance and quality of service in a highly cost effective model," said KS Kumar, VP Operations of Sutherland Inc. "The NICE solutions go beyond our IT and customer care requirements to provide insights that enable us, and our renowned list of customers, to turn interactions into tangible means of improving the business."

"We are happy to continue to extend our relationship with Sutherland," said Doron Ben Sira, President, NICE APAC Ltd. "This is direct result of our strong VoIP technologies and added proof of our strong market leadership in APAC. We are committed to continue providing integrated solutions and services that exceed the complex demands of call centers worldwide."

About Sutherland

Sutherland Global Services, Inc. is a premier customer management company with 19 years of practitioner heritage in Business Process Outsourcing. Sutherland helps Fortune 1000 clients design and build front-office and back-office operations. Their tightly integrated services include Process Consulting, Technology Support and Help Desk services, Customer Care and Account Management. Sutherland's proven delivery methodology and operational expertise ensure that it consistently meets client business goals.

About NICE

NICE Systems (Nasdaq:NICE) headquartered in Ra'anana, Israel, is the global provider of advanced solutions and consulting services that enable organizations to extract the value hidden within multimedia interactions. NICE solutions sharpen the awareness of organizations to help them generate insight from interactions for improved decision-making, better performance and enhanced security. NICE has more than 15,000 customers in over 100 countries, including the world's top ten banks and over 65% of the Fortune 100. More information is available at www.nice.com.

Trademark Note: 360 Degree View, Agent@home, Big Picture Technology, Executive Connect, Executive Insight(a), Experience Your Customer, Investigator, Lasting Loyalty, Listen Learn Lead, MEGACORDER, Mirra, My Universe, NICE, NiceAdvantage, NICE Analyzer, NiceCall, NiceCLS, NiceCMS, NICE Feedback, NiceFix, NiceGuard, NICE Learning, NICE Link, NiceLog, NICE Perform, ScreenSense, NiceScreen, NiceSoft, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse LIVE, NiceVision, NiceVision Harmony, NiceVision Mobile, NiceVision Pro, NiceVision Virtual, NiceWatch, Renaissance, Secure Your Vision, Tienna, Wordnet and other product names and services mentioned herein are trademarks and registered trademarks of NICE Systems Ltd. All other registered and unregistered trademarks are the property of their respective owners.

(a) Only in Australia

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission.

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