| [November 22, 2004] |
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China's Largest Life Insurance Company Selects Optibase's Advanced Video Platforms for Live Broadcast Solution
HERZLIYA, Israel & BEIJING --(Business Wire)-- Nov. 22, 2004 -- China Life, China's largest life insurance company, selected Optibase's advanced video encoding platforms (Nasdaq:OBAS) to enable live delivery of company meetings to its 2,000 branches.
China Life sells its products through an extensive distribution network of exclusive agents; direct sales representatives and agencies throughout China. In order to improve internal communications among its employees, China Life chose to implement a live broadcast conferencing system capable of delivering company meetings and training sessions live, via IP networks.
The company partnered with Shine Multimedia Ltd. to design a system based on the Optibase MPEG MovieMaker encoder that sends unicast streams to broadcast servers in each of the company's divisions throughout China. Either desktop players or set-top boxes can play back the video stream.
"Optibase's platforms coupled with advanced video conferencing equipment created a high quality system that did not require expensive and complicated network upgrades," said Mr. Qin of Shine Multimedia. "This provides a huge benefit for our customer."
For additional information about Optibase, visit www.optibase.com or send an email to info@optibase.com.
About Optibase
Optibase, Ltd. (Nasdaq:OBAS) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's breadth of product offerings are used in applications, such as: video over DSL/Fiber networks, post production for the broadcast and cables industries, archiving; high-end surveillance, distance learning; and business television. Headquartered in Israel, Optibase operates through its fully owned subsidiary in Mountain View, California and offices in Massachusetts, Europe, Japan and China. Optibase products are marketed in over 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners. For further information, please visit www.optibase.com.
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