[November 10, 2004] CoolSavings Names Wise, McNicholas and Pozesky To Key Executive Positions CHICAGO --(Business Wire)-- Nov. 10, 2004 -- CoolSavings, Inc. (OTCBB:CSAV), a leading interactive marketing services company, has announced the appointment of Matthew Wise to Senior Vice President of Marketing and the promotions of Christine McNicholas to Senior Vice President of Sales and Client Services and Brian Pozesky to Senior Vice President and Chief Analytics Officer. Wise, who joined the CoolSavings team in late October, will be responsible for extending the company's already popular brand, member activation and retention, and setting the company's strategic product initiatives. A pioneer and expert in the field of online marketing, Wise has used his entrepreneurial talents in both start-ups and established businesses. He most recently served as Senior Vice President of Account Services for Draft, the largest direct marketing and promotions agency in the United States. Wise has also held senior management positions with LuckySurf, an entertainment and direct marketing company specializing in data intelligence, member retention, and e-commerce transactions,, and Classified Ventures, an e-commerce company that markets nationally branded Web sites and co-branded online offerings for approximately 140 newspapers. Wise received his Bachelor of Arts degree from the University of Iowa in Iowa City, and his Master of Business Administration degree from DePaul University in Chicago. As Senior Vice President of Sales and Client Services, McNicholas will lead the Company's sales and service organizations to build strategic relationships with leading retailers, consumer package goods manufacturers, direct marketers, and agencies. McNicholas joined CoolSavings in January of 2004 as Senior Vice President of Retail Partnerships. Prior to joining CoolSavings, McNicholas was Vice President of Sales and Marketing in the Retail Services Division of Catalina Marketing Corporation. She also served in several sales and marketing capacities at Nestle Food Company. McNicholas received her Bachelor of Arts degree from Illinois State University in Normal, and her Master of Business Administration degree from Loyola University in Chicago. As Senior Vice President and Chief Analytics Officer, Pozesky, a five year veteran of the company, leads the Consumer Analytics and Online Marketing departments in the execution of CoolSavings' integrated, ROI-driven approach to consumer acquisition and retention. Prior to joining CoolSavings in 1999, Brian was a Director of Analytical Consulting with Spectra Marketing, a VNU-USA Marketing Information Systems company. Brian received his Bachelor of Arts degree from the University of Maryland and his Master in Economics degree from the American University. "These professionals bring diverse, yet complementary experiences to our senior management team that will enable CoolSavings to reach the next level of success in our long-term business plan," said Matthew Moog, President and CEO of CoolSavings. "Having worked within a large marketing agency, as well as having successfully helped lead online start-up organizations into thriving, successful businesses, Matt Wise brings creative vision, entrepreneurship and strong leadership ability. Christine, who is an expert in marketing and sales promotion with direct sales and management experience, brings a consultative approach to selling. Brian is widely respected for his mastery of analytics, which enables CoolSavings to match the right combination of offers to the right consumers. This is a team that can address the increasingly sophisticated demands of America's leading advertisers and online consumers." About CoolSavings, Inc. CoolSavings, Inc. is a leading interactive marketing services company that provides best-in-class lead generation, e-mail, coupon and loyalty programs for advertisers and publishers. Our unique targeting, optimization and predictive modeling capabilities help to power an extensive marketing network that has reached more than 15 million active consumers in the last 12 months. In 2005, CoolSavings will serve more than 1 billion offer impressions across our distribution network, generating more than 100 million responses for our advertisers, which include leaders in the consumer packaged goods, retail and direct marketing industries. CoolSavings, Inc.'s majority stockholder is Landmark Communications, Inc., a privately held media company with national and international interests in newspapers, broadcasting, cable programming and electronic publishing. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our expectations of revenue growth, expense growth, service capability improvements, the expected impact of strategic investments and other statements regarding the Company's expectations, beliefs, hopes, intentions, or strategies. Where possible, these forward-looking statements have been identified by use of words such as "project," "target," "forecast," "anticipate," "believe," "will," "expect," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause our actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, our ability to secure financing to meet our long-term capital needs, our ability to protect our patents, trademarks and proprietary rights, our successful introduction of new services and features, our ability to add new members, our ability to continue to attract, assimilate and retain highly skilled personnel, our ability to secure long-term contracts with existing advertisers and attract new advertisers, our ability to add new members, our ability to successfully integrate Targeted Marketing Services ("TMS") with our existing business, and our ability to compete successfully against current and future competitors, general industry, economic and market conditions and growth rates, the potential for higher actual media costs, and other costs and expenses when compared to our estimated costs and projections. For a discussion of these and other risks, uncertainties and factors which could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in our annual report on Form 10-K for the year ended December 31, 2003, and our Quarterly Report on Form 10Q for the quarter ended September 30, 2004, both as filed with the SEC. We undertake no obligation to update any of the forward-looking statements after the date of this press release to conform these statements to actual results or otherwise to reflect new developments or changed circumstances, unless expressly required by applicable federal securities laws. You should not place undue reliance on such forward-looking statements. [ Back To TMCnet.com's Homepage ]