Siebel Systems and ATB Financial to Present Successful Strategies for Transforming the Branch Customer Experience at BAI's Retail Delivery Conference
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[November 10, 2004]

Siebel Systems and ATB Financial to Present Successful Strategies for Transforming the Branch Customer Experience at BAI's Retail Delivery Conference

SAN MATEO, Calif. --(Business Wire)-- Nov. 10, 2004 -- Siebel Systems, Inc. (Nasdaq:SEBL), a leading provider of business applications software, today announced that Ashwin Goyal, General Manager, Siebel Retail Finance, will present at BAI's Retail Delivery Conference at 2:15 p.m. PT on Tuesday November 16, 2004. Mr. Goyal and Ken Casey, Senior Vice President, Retail Banking Delivery at ATB Financial will present successful strategies for transforming bank branches into profit centers and improving customer experiences across retail banking channels. ATB Financial is a full-service financial institution, with assets of $14.3 billion.



Mr. Goyal and Mr. Casey will discuss the evolution of ATB's multichannel banking strategy and the company's renewed focus on improving customer relationships. Specifically, ATB will describe how it is working to optimize business processes across its branch network and call center to improve the customer experience and increase cross-sell and up-sell rates. ATB provides a full range of financial services to 600,000 customers in 240 Alberta communities and recently standardized on Siebel Branch Teller to support its new customer-focused business strategy.

In a separate session, Mr. Goyal will be joined by Celent Communications, a research and consulting firm focused on the global financial services industry, to present strategies for maximizing branch delivery, front-office solutions, and multichannel integration to increase wallet share as part of IBM's Retail Banking Forum on Tuesday, November 16, 2004, at 9:30 a.m. PT. Later in the week, Siebel Systems' Eric Dickmann, Senior Product Manager, Retail Finance, will demonstrate Siebel Branch Teller product capabilities and features on Thursday, November 18, 2004, at 10:20 a.m. PT.



Siebel Systems will be exhibiting in the IBM Community at BAI's Retail Delivery Conference in booth 2016 of the Las Vegas Convention Center November 15-17, 2004.

Siebel Systems pioneered the industry-specific application model and today delivers 21 industry applications and more than 100 industry-specific solution sets. These solutions, which include Siebel Finance and Siebel Branch Teller, enable companies to establish a single, enterprise-wide view of their customers and execute key customer-facing business processes more efficiently and effectively. Siebel Systems has more than 550 customers in the financial services sector, including Bank of America, Bank of Montreal, Fleet Bank, Bank of New York, and HSBC. The company's customer base includes 37 of the top 50 global 500 banks. For more information about Siebel Finance, please visit www.siebel.com.

About Siebel Systems

Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. With more than 4,000 customer deployments worldwide, Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications, market-leading analytics products, and business processes, empowering them to consistently deliver superior customer experiences and establish more profitable customer relationships. Siebel Systems' sales and service facilities are located in more than 30 countries.

For more information on Siebel Systems solutions and services, please visit our Web site: CRM - http://www.siebel.com/crm; OnDemand Solutions - http://www.crmondemand.com; Industry CRM - http://www.siebel.com/industry-crm; Call Center and Service - http://www.siebel.com/call-center; Sales Force Automation - http://www.siebel.com/sales-force-automation; Marketing Automation - http://www.siebel.com/marketing-automation; Business Intelligence - http://www.siebel.com/business-intelligence; Integration Solutions - http://www.siebel.com/integration-solutions; CRM Services - http://www.siebel.com/crm-services.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.

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