Lights! Music! Power! Multi-tiered power management solution simplifies system design
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[November 09, 2004]

Lights! Music! Power! Multi-tiered power management solution simplifies system design

Freescale Semiconductor offers powerful solution for cost-sensitive wireless consumers

TEMPE, Arizona � November 9, 2004 � As consumers demand more from their cell phones and mobile electronics, designers are looking for new solutions to meet a new class of power-hungry applications. To meet this need, Freescale Semiconductor, Inc. (NYSE:FSL) is expanding its power management and user interface portfolio with multi-tiered solutions. Designers and ultimately consumers can benefit from product miniaturization, portability and the enhanced product features resulting from three advanced power management integrated circuits.



Designing a solution for smaller, low-cost phones? The MC13790 is designed for the low-tiered, cost conscious portable wireless applications and for consumers that want a basic phone that is smaller and less costly than previous generations. This device integrates core power management functions and the RX/TX audio system with a Li-Ion battery charger. This enables the designer to replace a number of discrete parts or multiple ICs with a single package. The MC13790 also is designed for Freescale�s 2.5G GSM Innovative ConvergenceTM platform solution.

Designing a battery powered device that includes a USB interface? Looking to upgrade it to the new CEA-936 carkit standard? The MC13883 is a cost saving solution integrating the USB 2.0 On-the-Go (OTG) transceiver, a Li-Ion battery charger, and CEA 936 car-kit interface all on one IC. Consumers can transfer files, music or graphics to enjoy new multimedia-rich product features through a mini-USB connector. Consumers can also charge their portable product batteries through this same USB interface. The MC13883 charging and peripheral interface is a modular drop in solution for cellular handsets, MP3 players, voice recorders, digital cameras and other portable handheld devices.



Lights! Music! Power! Have it all! The MC13890 is a state-of-the art integration of major functionalities bundled together in a space saving monolithic solution. The highly integrated MC13890 power management and user interface IC is ideal for mid- to high-tier product lineups, such as, GSM/GPRS/EDGE and CDMA mobile handsets, PDAs, digital still cameras and toys. Not only does it embed the MC13883�s CEA-936 car-kit functionality and features, it also includes a full audio system for mono phone audio and fidelity stereo music playback. Additionally, it has a multi-mode buck switcher for power efficiency, a boost switcher for lighting and USB OTG applications and numerous LDO regulators for power optimization, supply isolation and peripheral support. A lighting management system is included for enhanced lighting of the display allowing fun lighting patterns for caller ID differentiation, visual alert, status indicators or aesthetic case lighting options.

�We offer designers the freedom to design power management solutions to match the latest consumer list of must-haves,� stated Kent Heath, director of cellular operations, Radio Products Division of Freescale�s wireless group. �We are introducing advanced industry solutions engineered to allow the highest capability for the smallest space at a great savings.�

Pricing and Availability
The MC13790 preliminary samples are available now with a suggested resale price of $2.85 at 10K quantities. Preliminary samples for the MC13883 are available now with a suggested resale price of $1.65 at 10K quantities. Preliminary samples for the MC13890 are available now with a suggested resale price of $5.00 at 10K quantities.

About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL) is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. (NYSE:MOT). The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale Semiconductor's 2003 sales were $4.9 billion (US). For more information: www.freescale.com.

Media Contacts:
North America:
Stephanie Sobotik
Freescale Semiconductor
+1 (512) 895-3836
stephanie.sobotik@freescale.com

Europe, Middle East and Africa:
Regina Cirmonova
Freescale Semiconductor
+41 22 799 1258
regina.cirmonova@freescale.com

Asia Pacific:
Gloria Shiu (Hong Kong)
Freescale Semiconductor
+852-2666-8237
gloria.shiu@freescale.com

Koichi Yoshimura (Japan)
Freescale Semiconductor
+81-3-3280-8672
koichi.yoshimura@freescale.com

Freescale� and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2004.

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