Acotel Launches Flycell, Empowers Mobile Lifestyles with the Delivery of 'Infotainment on the Fly' to Wireless Users

[November 09, 2004]

Acotel Launches Flycell, Empowers Mobile Lifestyles with the Delivery of 'Infotainment on the Fly' to Wireless Users

NEW YORK --(Business Wire)-- Nov. 9, 2004 -- Enables Media Companies to Implement Revenue-Generating Mobile Services Designed to Target Users Based on their Special Interests and Lifestyles

Acotel Group, an Italian publicly traded mobile messaging pioneer, today announced the launch of its US consumer brand Flycell, a wholly-owned subsidiary of Acotel Group and leading provider of value-added mobile infotainment services. Flycell empowers mobile lifestyles by delivering personalized "infotainment on the fly" - unique and customized information, entertainment and more - directly to mobile phone users in the US. Additionally, Flycell allows media companies to add revenue-generating mobile services to their portfolio, delivering special interest and lifestyle-oriented information and entertainment to their customers on their mobile phones.

With Flycell, the mobile phone is more than a communication device - it's a lifestyle that provides users the ability to access "infotainment on the fly" through their mobile phones and through its one-of-a-kind portal site, www.flycell.com. Unlike many companies that offer a traditional catalogue approach to selling mobile content, Flycell provides users the power to create and customize mobile content and services all at their fingertips. Whether it's through www.flycell.com or directly from their mobile phones, users can now choose to receive a wide variety of mobile services including up-to-the-minute news, community newsletters, custom ringtones, games, custom photo greeting cards and more.

Flycell also provides a strong value proposition to media companies by enabling them to offer best-of-breed revenue-generating mobile services to their customers. With the new-found ability to target and offer content tailored to specific communities and lifestyles, media companies are able to strengthen customer relationships and turn passive audiences into active buying customers.

"In creating Flycell, we wanted to give media companies the opportunity to open up new revenue streams while providing mobile users a more personal and entertaining attachment to their phones," said Alberto Montesi, general manager, Flycell . "Flycell is deeply committed to treating each customer like a unique customer and providing media companies the ability to reach specific communities for consistent messaging and branding."

Flycell is carrier agnostic, enabling all major carriers to provide its messaging services to mobile users. Updates and additional information about Flycell's infotainment services including the list of the carriers and phones that support text or short messaging services (SMS) and multimedia messaging services (MMS) can be found at www.flycell.com.

About Flycell

Flycell is a wholly-owned subsidiary of Acotel Group, a leading provider of mobile solutions, including multimedia applications for consumers and platforms and services for media companies and mobile network operators around the world. Flycell empowers mobile lifestyles by delivering personalized "infotainment on the fly" - unique and custom information, entertainment and more - to mobile phone users across the US. In addition to its consumer services, Flycell also provides media companies the ability to implement revenue-generating mobile messaging services that are designed to target users based on their special interests and lifestyles. Through these mobile messaging services, media companies are able to turn passive audiences into active, buying customers.

Launched in November of 2004, Flycell is based in New York.

About ACOTEL GROUP

Acotel Group is a leading provider of multimedia platforms and applications to mobile network operators and media companies around the world. Through its customer base, Acotel services more than 35 million end users and enabled approximately 500 million paid text and multimedia messages in 2003. Founded in 1992, Acotel operates in 20 countries and is publicly traded on the Milan Stock Exchange. Acotel customers include IBM, Orange, Radio Hit Channel, Telecom Italia Mobile, Tiscali and Vodafone. Visit www.acotel.com for more information.

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