[November 08, 2004] CORRECTING and REPLACING The Wall Street Journal Online Announces Advertising Sponsors for Its ''Open House'' and Sweepstakes Beginning Today NEW YORK --(Business Wire)-- Nov. 8, 2004 -- In the last graph before the Editor's Notes, the URL should read http://www.wsj.com (sted http://online.wsj.com/home/us) The corrected release reads: THE WALL STREET JOURNAL ONLINE ANNOUNCES ADVERTISING SPONSORS FOR ITS ''OPEN HOUSE'' AND SWEEPSTAKES BEGINNING TODAY Blue-Chip Advertisers Stand to Benefit from Reach and Promotion of the Open House The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web, today announced that several companies including Adobe(R) and Nokia are sponsoring different days of its "Open House," which runs today through Nov. 12. The Online Journal announced last month that it is holding the Open House to make the site free to nonsubscribers for a trial period in order to drive new subscriptions and to showcase its many online features and editorial content*. The site also will be holding a sweepstakes** sponsored by American Express(R)--with the grand prize being a six-night transatlantic cruise for two aboard the Queen Mary II. There will be a number of second and third prizes offered as well. The sweepstakes begins today and will run for five weeks, Nov. 8 to Dec. 15, with the random drawing in January 2005. As part of the sweepstakes, nonsubscribers can sign up to receive a free trial of The Morning Brief, which the Online Journal recently launched. As a sponsor of the Open House, advertisers will own most of the impressions for the day. And as a result, they will be reaching the Online Journal's current customers as well as the many new prospects that the promotion drives. In addition, beginning today, these advertisers are integrated into the Open House promotion, which includes advertising running in Dow Jones outlets, such as The Wall Street Journal, Barron's magazine and The Wall Street Journal Radio Network. "The Online Journal is always looking for ways to offer its advertisers unique opportunities," said Randy Kilgore, vice president, advertising, The Wall Street Journal Online. "The Open House sponsorship is an example of a big idea that not only enables advertisers to reach the Online Journal's premium audience but also leverages multiple Dow Jones units through the promotion." To visit the Open House or to sign up for the sweepstakes, visit the home page of the Online Journal at http://www.wsj.com. Editor's Notes *About the Features Research has shown that when people have more exposure to the site, they become more interested and want to subscribe. During the past year, more than 90% of the people who have sampled the Online Journal's content via a trial subscription have chosen to become paid subscribers. The Open House offers nonsubscribers to the Online Journal an opportunity to access its wealth of online-only features and editorial content such as: -- Breaking news and up-to-the-minute coverage. -- Interactive graphics and feature articles that provide more depth on key topics, so readers understand the big stories better. -- Online columns and discussions, including online polls and roundtables, from some of the Journal's most esteemed writers, including: Scott McCartney, David Wessel and Pulitzer Prize winner Joseph B. White. -- Exclusive, online-only personal finance columns by award-winning Online Journal writer Terri Cullen. -- Personal finance tools, such as money work sheets, calculators and rate centers that assist in managing finances in the Personal Journal section. -- The content of the global Wall Street Journal, including The Wall Street Journal Europe and The Asian Wall Street Journal. -- In-depth research on U.S. public companies, including earnings data, historical stock quotes, executive biographies, insider holdings and transactions, and live audio from analysts' conference calls. -- Thirty (30) days of Journal archives not available on the free Web. **About the Sweepstakes Winner and travel companion will fly to London, England, for a two-night, double occupancy stay at the Park Tower Hotel, before departing Southampton, England, for New York on a six-night cruise aboard the Queen Mary II. The second and third prizes include: -- Second Prizes (5): $2,000 prepaid American Express(R) Gift Cheque. -- Third Prizes (25): Each winner will receive a subscription to WSJ.com for 12 months or a 12-month extension of his/her current subscription if s/he is already a current subscriber. About The Wall Street Journal Online The Wall Street Journal Online at WSJ.com, published by Dow Jones & Company (NYSE: DJ; www.dowjones.com), is the largest paid subscription news site on the Web. Launched in 1996, the Online Journal continues to attract quality subscribers that are at the top of their industries, with 701,000 subscribers world-wide as of Q3, 2004. The Online Journal provides in-depth business news and financial information 24 hours a day, seven days a week, with insight and analysis, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,800 business and financial news staff-the largest network of business and financial journalists in the world. The Online Journal also features exclusive content, including interactive graphics on business and world news, and online-only columns about the airline and automotive industries, personal finance and more. The Online Journal offers two industry-specific editions: the award-winning Health Industry Edition and the Media & Marketing Edition. The Health Industry Edition offers authoritative analysis, breaking news and commentary from top industry journalists. The Media & Marketing Edition is designed for professionals in the advertising, marketing, entertainment and media industries. Subscribers to both online editions also get access to the full content of the Online Journal. In 2004, the Online Journal has received several honors. The Online Journal was awarded a Codie Award for Best Online Business News Service, and its Health Industry Edition was awarded Best Online Medical Information Service for the second consecutive year. It also received an EPpy Award for Best Internet Business Service over 1 million monthly visitors. Also in 2004, it ranked in the Top 10 of BtoB's Media Power 50, joining The Wall Street Journal, which took the top position for the fifth consecutive year. The Wall Street Journal's Online Network includes CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com. [ Back To TMCnet.com's Homepage ]