Fishbowl Marks 3,000th Restaurant Using Its Guest Loyalty E-Marketing Program

[November 04, 2004]

Fishbowl Marks 3,000th Restaurant Using Its Guest Loyalty E-Marketing Program

ALEXANDRIA, Va. --(Business Wire)-- Nov. 4, 2004 -- Continued Growth of Hospitality Email Marketing Driven by Strong ROI and Diner Retention for Chain and Independent Restaurants

Fishbowl(R), a full-service marketing company for the hospitality industry, announced today that it is has reached a key milestone, rolling out the Fishbowl Guest Loyalty platform to its 3,000th restaurant.

Fishbowl's Guest Loyalty platform is now used across the U.S. and in over 100 national and regional chain operations. Growth is especially strong in the industry's top tier multi-unit chains where decisions are driven by strong financial benefits, franchisee support programs and local store marketing tools. Fishbowl's new independent product is also spurring growth in the 1-2 unit size restaurants and through new sales distribution channels and partnerships.

"The achievement of this milestone shows there's a continuing adoption of email marketing by restaurants for building customer loyalty and driving sales," says Scott Shaw, President and CEO of Fishbowl. "With this medium, restaurants have a unique ability to customize each communication and customization makes for higher response rates and stronger lasting guest relationships."

Unlimited Marketing Uses, Proven ROI and Guest Retention

Many Fishbowl users are innovative marketers who consistently look for new technologies and programs to serve their customers better: -0- *T "With Fishbowl's Guest Loyalty email marketing program, we can experiment with marketing campaigns that are timely and fun for our guests. Our 'Friends Finale' take-out campaign drove record amounts of traffic with no incremental marketing costs. We are using Fishbowl to customize the experience with our restaurants to drive frequency and traffic." Gianna Farago, Director of Marketing, Maggiano's Little Italy "Red Robin's emarketing efforts with Fishbowl allow us to connect with our most loyal guests as a part of their lifestyles. We can quickly communicate with guests who have invited us to do so and actively build a relationship with them. We've found very few other resources that are as immediate, flexible and personal." Dwayne Chambers, Director of Marketing, Red Robin Gourmet Burgers and Spirits "Fishbowl understands the restaurant industry, so their product is customized to fit our environment. With the ability to launch multiple promotions, we can drive traffic to our grand opening celebrations as well as to our targeted locations." Julie Lanthier Bandy, Director of Marketing, Daphne's Greek Cafe *T

Program Features:

Fishbowl's Guest Loyalty platform is designed to build a long-term relationship between a restaurant and its customers through personalized and relevant communications. After signing up in the store, online or at an in-store kiosk, guests receive regular communications including welcome messages, birthday rewards, as well as other relevant information such as new menu items, store openings, viral marketing campaigns, online surveys, and featured specials. Communication with the guest ensures that the restaurant is top of mind, increasing repeat visits and loyal diner revenues.

About Fishbowl(R)

Alexandria, VA-based Fishbowl is the leader in innovative marketing programs for the hospitality industry. Fishbowl's flagship eMail loyalty platform helps restaurants identify their customers through data capture and hosting and send eMail based promotions and marketing campaigns. Fishbowl provides services to over 3,000 units in 100+ restaurant chains. For more information on Fishbowl, call 703-836-3421, x.105, email info@fishbowl.com, or visit www.fishbowl.com.

Fishbowl is a registered trademark of Fishbowl, Inc. Other brand and product names are property of their respective companies.

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