| [May 25, 2004] |
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iHollywood Forum Announces Lineup for Impact! 2004 on June 2-3, 2004; Summit & Showcase to Focus on Branded Entertainment, Marketing and Advertising for Today's Savvy Consumer
LOS ANGELES --(Business Wire)-- May 25, 2004 -- iHollywood Forum, Inc. today announced the line up for its first Impact! Summit (www.digitalmediasummit.com), an executive summit and showcase focusing on how brands, entertainment and media companies are reinventing "advertising" for a new generation of empowered consumers. The conference at the Sheraton Universal City in Los Angeles, will feature pioneers of branded entertainment, brand integration and non-traditional marketing, including keynotes by Bob Liodice, president and CEO of the National Association of Advertisers, and Jeff Bell, senior vice president and general manager of Jeep and Chrysler.
The summit will host senior entertainment and technology executives for high-level networking, roundtables and panel discussions. Keynotes and panels will explore product integration into a host of entertainment media -- including television, movies, games, wireless and DVDs. It will also feature case studies that explore the relationship between Hollywood and brands: presentations by Coca-Cola, Hewlett-Packard, Bravo Network and LivePlanet about how Matt Damon and Ben Affleck's Project Greenlight builds brand promotion; and how Sara Lee Foods integrates branded entertainment into its marketing strategy.
The two-day event will also incorporate exclusive showcases, presentations and demos featuring the innovators in enabling technologies, solutions and services for the digital entertainment industry. The full agenda is available at http://www.ihollywoodforum.com/impact04agenda.htm.
Topics include: Year In Review: Branded Campaigns of 2003; Madison Avenue Expectations for Entertainment Marketing; Bridging the Culture Gap between Entertainment and Advertising; Beyond Creative Differences: Creating Win-Win Movie Promotions; Instant Gratification: Handheld, Interactive & Mobile Marketing; Building Buzz and Driving Box Office Sales: Clever Marketing Strategies to GEN Y; New Music Sponsor Models: Connecting Bands, Brands & Fans; Videogames as Advertising Media; New Television Models for a New Millennium; Reel Dollars: Valuing and Measuring Branded Entertainment; Integration with Integrity: Balancing Creativity & Commerce; Promoting Your Brand with the Olympics for 2004 through 2008; Enter the Integrator: Evaluating the New Middlemen; and Non-Traditional Youth Marketing: Where Have All the Young Men Gone?
Speakers include: -0- *T -- 20th Century Fox Marketing Lisa Licht, SVP Feature Film Promotions -- 24 Hour Fitness Dr. Kevin Steele, VP Sports Marketing -- 360 Youth, an Alloy Company Sean Horvath, Vice President Entertainment -- ADD Marketing Scott Leonard, President -- Adweek Jack Feuer, National News Editor -- Alliance Michael Malone, VP Entertainment -- Brand Advisors Jerilyn Kessel, Partner -- Brand Advisors Roy Salter, Partner -- Bravo Network Hanna Gryncwajg, Sr. VP, Advertising Sales -- Buzztone Steven Yanovsky, VP BuzzBrand Marketing -- Clear Channel Advantage Neil Schore, Sr. Vice President -- Disney Studios, Sony Pictures, MGM Robert Levin, ex-President of Marketing -- Dreamworks Pictures Mike Vollman, VP Field Marketing -- Electronic Arts Julie Shumaker, Director of Sales -- Endemol USA Elizabeth Sherman, VP, New Media & Marketing ("Fear Factor," etc.) -- Entertainment Publicists Professional Society Scott Pansky, President -- Entertainment Marketing Association Doug Wroan, President -- Experience Neil Patel, Partner -- Fine Living Network Ken Solomon, President -- FFG (FirstFireworks Group) Mark Workman, CEO -- G4 Network Dale Hopkins, SVP Distribution & Sales -- Hollywood Reporter Todd Coleman, freelance reporter and conference program director -- HP Doug Cole, Director of Entertainment Marketing -- International Creative Management (ICM) Keith Boesky, SVP -- IPSH! Nihal Mehta, CEO -- ITVX Frank Zazza, President -- Jerry Bruckheimer Films David Leener, Promotions -- LivePlanet Chris Moore, Producer -- LivePlanet Larry Tanz, Producer -- Madison Road Entertainment Jak Severson, CEO -- MECA Bruce Glickstein, President -- M-Qube Mark Grindeland, VP Marketing -- Mulholland Drive Entertainment Julie Mulholland -- MusicChoice Christina Tancredi, SVP Marketing -- NBC Universal, Kristen Petersen, Sr. VP National Promotions -- New Line Cinema Gordon Paddison, EVP Integrated Marketing -- NMA Entertainment Marketing Devery Holmes, President -- O! Marketing and Entertainment Greg Bennett, CEO/Pres. -- OMD Guy McCarter, Director of Entertainment and Marketing -- Paramount Lisa DiMarzio, National Promotions -- Reveille Ben Silverman, Executive Producer, "The Restaurant" -- Rock River Communications/Websound Jeff Daniel, President -- Sara Lee Ron Tallia, Director of Marketing -- Staley Long Productions Rob Long, Executive Producer ("Cheers") -- TBWA/Chiat/Day West Carisa Bianchi, Chief Strategy Officer -- The Firm Constance Schwartz, VP Strategic Marketing -- The Gap Kim Ventre, Senior Brand Manager, Gap Advertising -- The Salter Group Roy Salter -- Toyota Motor Sales Deborah Meyer, Corporate Marketing Manager -- US Olympics Committee Matt Farrell, Associate Director of Internet Marketing -- Walt Disney Studios, Sony Pictures & MGM Robert Levin, former President of Marketing -- Yahoo! Entertainment Carol Terakawa, Executive Director of Sales *T
"Brands are no longer willing to pay huge fees for ads that consumers use their Tivo's to skip or just tune out," said iHollywood Forum founder Michael Stroud. "The smartest companies are finding ways to integrate their brands into content in a hip, subtle way or they're creating `interactive' campaigns exploiting non-traditional media such as the Internet, interactive television, videogames and cell phones. Those are some of the themes we'll explore at this conference."
The conference is made possible by sponsors including: Brand Advisors, Maven Networks, Ipsh!, Skyworks, The Hollywood Reporter, The Entertainment Publicists' Society, Ad Week, LA Ad Club, IEMA and Business Wire.
About iHollywood Forum:
iHollywood Forum, Inc.(TM), based in Los Angeles, CA, produces roundtables and conferences for Hollywood, entrepreneurs and mobile technology professionals. Founded five years ago by business journalist Michael Stroud and his wife Zahava, the company produces the popular monthly iHollywood Forum seminars on digital entertainment; MobileTech Forum for mobile professionals in San Diego, Los Angeles and Palo Alto; the iWireless World Summit on wireless content and applications; and Mobile Entertainment Summit(TM), on mobile content, entertainment, commerce and applications at CTIA Wireless 2003. More information is available at www.ihollywoodforum.com, www.mobiletechforum.com, www.digitalmediasummit.com and www.iwirelessworld.com.
Press Information:
Press Credentials to attend Impact! 2004(TM):
Complimentary admission for qualified editorial media available through pre-registration ONLY. Press will not be admitted at the door without prior written approval. Due to limited space, only a few press passes are available so early registration is highly recommended. Press are invited to attend the summit and lunch program, but lunch is not included.
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