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Atlas DMT Announces Name Change of GO TOAST Operating Unit to Atlas OnePoint
[May 24, 2004]

Atlas DMT Announces Name Change of GO TOAST Operating Unit to Atlas OnePoint

SAN FRANCISCO --(Business Wire)-- May 24, 2004 -- Atlas OnePoint reflects unit's expanded vision to be the one point for small and mid-tier marketers to manage all aspects of their online campaigns

Today at AD:TECH San Francisco, Atlas DMT(R), a digital marketing technology provider, announced the name change of its GO TOAST operating unit to Atlas OnePoint(TM) (www.AtlasOnePoint.com).

The name Atlas OnePoint is designed to reflect the vision of this Atlas DMT unit to be the one point for small and mid-tier marketers to manage all aspects of their online marketing campaigns. Over the past three years, Atlas OnePoint, formerly GO TOAST, has refined a highly sophisticated and streamlined toolset to enable customers like Shoes.com, Inc., WebMama.com Inc., Ylighting LLC, Concussion Interactive and The Stork Delivers, Inc. to efficiently build their businesses through accountable online marketing programs such as paid search. Now, with the added strength of Atlas DMT, Atlas OnePoint will be able to serve this set of customers even better.

"The vision behind our two companies coming together was to combine two great technologies to create solutions the market demanded. Atlas OnePoint will be focused on providing online marketing solutions to meet the unique needs of small to mid-sized marketers, a vast and underserved market segment," said Ona Karasa, president of Atlas DMT.

"Atlas OnePoint points to the future of our business as part of Atlas DMT," said Dave Carlson, president of Atlas OnePoint. "The integration of our two companies has been extremely successful. Now, our small to mid-tier marketing customers will have an even broader range of products in a complete package of online marketing management and optimization tools and services."


Atlas DMT, an operating unit of aQuantive(R), Inc. (Nasdaq:AQNT), acquired GO TOAST in December 2003 and today in a separate press release announced the integration of the company's paid search management and optimization tools, and the award-winning Atlas(TM) Digital Marketing Suite to create Atlas Search(TM), the industry's first integrated search marketing and online campaign management system targeted to the agency and large advertiser audiences.

About Atlas OnePoint

Atlas OnePoint (www.AtlasOnePoint.com), formerly GO TOAST, is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint enables small and mid-tier online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients' bids and positions in leading Internet pay-per-click search engines, which saves clients time and money, improves ROI and increases website traffic. Atlas OnePoint offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about Atlas OnePoint, visit www.AtlasOnePoint.com or call 303-721-2925.

About Atlas DMT

Atlas DMT (www.atlasdmt.com) is a marketing technology provider and creator of the Atlas(TM) Digital Marketing Suite, the industry's first fully integrated online campaign management platform built by and for marketers. The Atlas Suite helps advertising agencies and advertisers deliver efficient, profitable digital marketing programs. The Suite manages online media planning, buying, creative management, analysis and optimization, and offers an integrated paid search management toolset. Atlas Suite clients include Carat Interactive, OMDi, Euro RSCG Worldwide, Tribal DDB, Foote, Cone & Belding, and ID Media. Atlas DMT serves its clients from offices in Seattle, San Francisco, New York, and London, delivering the industry's most complete service and support. Atlas DMT is an operating unit of aQuantive, Inc (Nasdaq:AQNT). Atlas DMT is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org.

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