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SENDIA Unveils Wireless Salesforce Automation for salesforce.com Sendia Corporation, a new provider of wireless enterprise solutions that extend desktop applications to mobile workers, announced the launch of its Wireless Salesforce Automation (SFA) for salesforce.com. Built on the sforce on demand platform, this new mobile solution extends the features and functionality of salesforce.com to new wireless handheld devices, including Research In Motion’s (RIM) BlackBerry Wireless Handhelds and PalmOne Treos to give mobile sales professionals wireless access to salesforce.com’s on demand customer relationship management (CRM) services with or without a wireless connection.With Sendia’s Wireless SFA for salesforce.com, mobile sales professionals can now instantly access key customer information in salesforce.com on their preferred handheld device – on sales calls, between appointments, on business trips, or even on an airplane. The offering is designed to work equally well both in and out of wireless coverage, and provides extensive customizability while placing complete control in the hands of the IT department. Mobile sales professionals gain increased productivity and a competitive edge with immediate access to critical data. “It’s exciting to be working with a CRM powerhouse like salesforce.com,” said Laura Fay, Sendia’s vice president of product management. “Combining salesforce.com’s industry-leading application with Sendia’s advanced wireless technology represents a major opportunity for salesforce.com’s 140,000 subscribers. We know how important it is for mobile sales professionals to have access to their salesforce.com data when they’re away from the office, which is why we developed this product to be fast, intuitive and incredibly reliable.” Application and Data Always Available The intelligent local application and its deep local data set are completely available for use seamlessly, without interruption, even with no wireless signal. When coverage is available, bi-directional data updates occur automatically over the air in the background, with zero interaction required by the user. This allows customers to realize all the benefits of being wireless, such as having access to current information, but avoids the shortfall of being unable to do real work when out of wireless coverage. “Automatic background data exchange allows mobile users to work, uninterrupted, while trusting that the changes and updates they make are never lost, thanks to Sendia’s Reliable Transport system,” Alex Klyce, Sendia’s executive vice president explained. Customizable to Meet Each User’s Needs Sendia Wireless SFA provides extensive customizability, mirroring the customizability of salesforce.com. This allows IT administrators to configure the product to meet the specific needs of their individual mobile sales teams. Administrators can set up the application so that only data that is most relevant to their sales people is sent to the device, optimizing productivity in the field. Data fields can change to match customization on the backend, or be re-arranged by priority of importance based on a user’s most critical needs. All server-side customizations are automatically and wirelessly deployed to connected devices. Sendia Wireless SFA Gives Mobile Salespeople an Edge Sendia Wireless SFA extends salesforce.com to the handheld environment without long boot-up times, lost connections, inefficient device interfaces, data exchange integrity and IT management issues. Instead, using Sendia, mobile workers have an edge over their competition by having immediate and constant access to their important customer files using a handheld device to access and update information. IT Retains Complete Control, Maintaining Network Security Sendia’s engineers understand the challenges IT administrators face when implementing new technology solutions, which is why Wireless SFA was designed to put the IT department in complete control. From product configuration to device management, Wireless SFA gives IT administrators the ability to assign user rights and immediately disable lost or stolen devices over the air. Wireless SFA safeguards customer networks by employing end-to-end security with 256-bit AES encryption. The application also encrypts all passwords on the mobile device and server to ensure that networks are not compromised. Sendia’s Streamlined Deployment Process Sendia has streamlined the deployment process, so that companies seeking to empower their mobile sales people can have their teams up and running with the solution in a matter of weeks. Sendia’s Wireless SFA gives salesforce.com subscribers instant access to their customer information. Sales teams can now access key customer information instantly while out on sales calls, between appointments, on business trips, or even on an airplane The Wireless Technology Behind Sendia Sendia has developed an advanced communications technology based on a Class 4 transport working in combination with a transactional database model. Sendia’s system continually compares changes to data on both client and server-side, automatically forwarding only changed data, speeding the exchange of data and ensuring the user always has the very latest information. The technology guarantees that no data is ever lost, and information is never duplicated. |